The Ranch at Rock Creek sees an above-average open rate with cold lead nurture

Subject line: We still want to host your upcoming trip

Sent: 1 hour after lead

Brand: The Ranch at Rock Creek

Category: Inspiration

Hotel location: Philipsburg, Montana (NAM)

Our thoughts:
The Ranch at Rock Creek is a Forbes Travel Guide 5-Star, all-inclusive guest ranch secluded in one of Montana’s most pristine valleys. To increase its marketing efforts, The Ranch at Rock Creek has a successful automated campaign focused on driving cold leads to complete their bookings.

When a lead calls and goes unbooked, the agent rates the lead as warm or cold. If it’s a cold lead, an automated email is triggered to be sent 1 hour later, encouraging the guest to call and secure their preferred dates, as availability is limited. This campaign has seen an above-average open rate of 63.7% and has led to 222 room nights booked in the past 30 days.

Open rate: 63.7%
Click-through rate: 4.5%
Room nights booked: 222