Inspiration
The Ranch at Rock Creek sees an above-average open rate with cold lead nurture
Subject line: We still want to host your upcoming trip
Sent: 1 hour after lead
Brand: The Ranch at Rock Creek
Category: Inspiration
Hotel location: Philipsburg, Montana (NAM)
Our thoughts:
The Ranch at Rock Creek is a Forbes Travel Guide 5-Star, all-inclusive guest ranch secluded in one of Montana’s most pristine valleys. To increase its marketing efforts, The Ranch at Rock Creek has a successful automated campaign focused on driving cold leads to complete their bookings.
When a lead calls and goes unbooked, the agent rates the lead as warm or cold. If it’s a cold lead, an automated email is triggered to be sent 1 hour later, encouraging the guest to call and secure their preferred dates, as availability is limited. This campaign has seen an above-average open rate of 63.7% and has led to 222 room nights booked in the past 30 days.
Open rate: 63.7%
Click-through rate: 4.5%
Room nights booked: 222
More inspiration
This autumn newsletter inspires couples and direct bookings at voco Belfast
Inspiration This autumn newsletter inspires couples and direct bookings at voco Belfast Subject line: 🍂 [Guest First [...]
InterContinental London Park Lane showcases award-winning dining and drives ancillary revenue
Inspiration InterContinental London Park Lane showcases award-winning dining and drives ancillary revenue Subject line: Exciting News! [...]
The Ranch at Laguna Beach drives direct revenue with this cart abandonment drip series
Inspiration The Ranch at Laguna Beach drives direct revenue with this cart abandonment drip series Subject [...]
This autumn newsletter inspires couples and direct bookings at voco Belfast
Inspiration This autumn newsletter inspires couples and direct bookings at voco Belfast Subject line: 🍂 [Guest First [...]
InterContinental London Park Lane showcases award-winning dining and drives ancillary revenue
Inspiration InterContinental London Park Lane showcases award-winning dining and drives ancillary revenue Subject line: Exciting News! [...]
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. View our Terms & Conditions here. *Required fields.


