Inspiration

The Tides Inn drives urgency and 300+ room nights with this countdown

Subject line: It's The Last Day To Reserve Our Best Offer Yet

Sent: July 2025

Brand: The Tides Inn

Category: Inspiration

Hotel location: Irvington, Virginia (NAM)

Our thoughts:
The Tides Inn launched a high-impact email campaign designed to drive immediate bookings ahead of the summer season. By resending the campaign three times and featuring a prominent countdown timer, The Tides Inn effectively created a sense of urgency among potential guests. The clear call to action, exclusive limited-time offer for booking direct, and visual timer just above the message emphasized the short booking window, encouraging faster decisions.

Open rate: 30%
Click-through rate: 3%
Room nights booked: 300+

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Inspiration

The Tides Inn drives urgency and 300+ room nights with this countdown

More inspiration

Van der Valk Schiphol drives 128 room nights with their first Revinate Marketing campaign

Black Desert Resort encourages guests to rebook before they leave property with this campaign

Kimpton De Witt builds an engaged guest database, one welcome email at a time

Van der Valk Schiphol drives 128 room nights with their first Revinate Marketing campaign

Black Desert Resort encourages guests to rebook before they leave property with this campaign

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