This autumn newsletter inspires couples and direct bookings at voco Belfast
Subject line: 🍂 [Guest First Name], Belfast Beckons This Autumn & Winter
Sent: September 2025
Brand: voco Belfast by IHG
Category: Inspiration
Hotel location: Belfast, United Kingdom (EMEA)
Our thoughts:
voco Belfast crafted an inviting autumn newsletter that spoke directly to couples and adult travelers. By excluding families (past reservations with children) and OTA bookers, the hotel ensured its message reached high-value guests most likely to book direct. Featuring an engaging embedded video, seasonal experiences around the city, and on-property dining experiences, this segmented campaign created a sense of intimacy and exclusivity, inspiring couples to plan their autumn or winter Belfast escape.
Open rate: 60%
Click-through rate: 7.7%
Room nights booked: 78
