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Inspiration

Cancellation campaign from voco Melbourne Central by IHG

voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign

Subject line: [Guest first name], we’re ready when you are!

Sent: 1 day after cancellation

Brand: voco Melbourne Central by IHG

Category: Inspiration

Hotel location: Melbourne, Australia (APAC)

Our thoughts:

When a guest cancels their stay at voco Melbourne Central by IHG, they don’t just disappear from the booking funnel. One day after cancellation, the guest automatically receives a targeted cancellation recovery email with an exclusive offer to rebook.

This automated campaign consistently drives high-value returns, converting at an impressive 38% — well above the regional average of just 5%. By turning lost bookings into revenue, voco Melbourne Central proves that even cancellations can be a growth opportunity.

Open rate: 55%
Click-through rate: 13%
Room nights booked: 1350+

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