Products
The platform
Data engine
Data ingestion
Products
Revinate Guests
Data platform core

Revinate Ivy
Guest text messaging

Revinate Marketing
Hotel email marketing

Revinate Guest Feedback
Reputation management & surveys

Reservation Sales
Hotel voice channel sales
Channels
Explore by channel
Email channel
Driving $14B in revenue in 2025

Explore by channel
Voice channel
4x Average Stay Value

Explore by channel
Messaging channel
98% open rate
Resources
Learn
Podcast
Hotel industry thought leadership

Webinars
Hospitality industry deep dives

Strategies
Hotel marketing winning campaigns

Blog posts
Regular industry insights

Guides
Powerful expert tips

Benchmark reports
Performance data

Experiences
NAVIGATE
The hospitality networking conference

Customer stories
Real wins from hoteliers

Inspirations
Email campaign ideas

Events
Connecting and learning

Training
Education and certification
About
External
Partners
Partnership ecosystem resources

Customers
Worldwide customer information

Internal
Careers
Culture & openings

Contact
Our contact details

Inspiration

Cancellation campaign from voco Melbourne Central by IHG

voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign

Subject line: [Guest first name], we’re ready when you are!

Sent: 1 day after cancellation

Brand: voco Melbourne Central by IHG

Category: Inspiration

Hotel location: Melbourne, Australia (APAC)

Our thoughts:

When a guest cancels their stay at voco Melbourne Central by IHG, they don’t just disappear from the booking funnel. One day after cancellation, the guest automatically receives a targeted cancellation recovery email with an exclusive offer to rebook.

This automated campaign consistently drives high-value returns, converting at an impressive 38% — well above the regional average of just 5%. By turning lost bookings into revenue, voco Melbourne Central proves that even cancellations can be a growth opportunity.

Open rate: 55%
Click-through rate: 13%
Room nights booked: 1350+

More inspiration

InterContinental Kaohsiung turns birthdays into restaurant reservations with this campaign

Inspiration InterContinental Kaohsiung turns birthdays into restaurant reservations with this campaign Subject line: Happy Birthday [...]

The Tides Inn drives urgency and 300+ room nights with this countdown

Inspiration The Tides Inn drives urgency and 300+ room nights with this countdown Subject line: It's [...]

Targeting drive markets fuels $400K+ in direct bookings for Lake Powell Resort

Inspiration Targeting drive markets fuels $400K+ in direct bookings for Lake Powell Resort Subject line: Short [...]

InterContinental Kaohsiung turns birthdays into restaurant reservations with this campaign

Inspiration InterContinental Kaohsiung turns birthdays into restaurant reservations with this campaign Subject line: Happy Birthday [...]

The Tides Inn drives urgency and 300+ room nights with this countdown

Inspiration The Tides Inn drives urgency and 300+ room nights with this countdown Subject line: It's [...]

Subscribe now to get all the latest insights that drive results

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. View our Terms & Conditions here. *Required fields.