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Inspiration

Cancellation campaign from voco Melbourne Central by IHG

voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign

Subject line: [Guest first name], we’re ready when you are!

Sent: 1 day after cancellation

Brand: voco Melbourne Central by IHG

Category: Inspiration

Hotel location: Melbourne, Australia (APAC)

Our thoughts:

When a guest cancels their stay at voco Melbourne Central by IHG, they don’t just disappear from the booking funnel. One day after cancellation, the guest automatically receives a targeted cancellation recovery email with an exclusive offer to rebook.

This automated campaign consistently drives high-value returns, converting at an impressive 38% — well above the regional average of just 5%. By turning lost bookings into revenue, voco Melbourne Central proves that even cancellations can be a growth opportunity.

Open rate: 55%
Click-through rate: 13%
Room nights booked: 1350+

More inspiration

voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign

Inspiration voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign Subject line: [...]

Half Moon’s cart abandonment campaign drives 780+ room nights

Inspiration Half Moon’s cart abandonment campaign drives 780+ room nights Subject line: Drip 1: [Guest Fullname], [...]

Armada Hotels’ qualification campaign drives direct revenue and strengthens their guest database

Inspiration Armada Hotels’ qualification campaign drives direct revenue and strengthens their guest database Subject line: [...]

voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign

Inspiration voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign Subject line: [...]

Half Moon’s cart abandonment campaign drives 780+ room nights

Inspiration Half Moon’s cart abandonment campaign drives 780+ room nights Subject line: Drip 1: [Guest Fullname], [...]

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