Products
The platform
Data engine
Data ingestion
Products
Revinate Guests
Data platform core

Revinate Ivy
Guest text messaging

Revinate Marketing
Hotel email marketing

Revinate Guest Feedback
Reputation management & surveys

Reservation Sales
Hotel voice channel sales
Channels
Explore by channel
Email channel
Driving $14B in revenue in 2025

Explore by channel
Voice channel
4x Average Stay Value

Explore by channel
Messaging channel
98% open rate
Resources
Learn
Podcast
Hotel industry thought leadership

Webinars
Hospitality industry deep dives

Strategies
Hotel marketing winning campaigns

Blog posts
Regular industry insights

Guides
Powerful expert tips

Benchmark reports
Performance data

Experiences
NAVIGATE
The hospitality networking conference

Customer stories
Real wins from hoteliers

Inspirations
Email campaign ideas

Events
Connecting and learning

Training
Education and certification
About
External
Partners
Partnership ecosystem resources

Customers
Worldwide customer information

Internal
Careers
Culture & openings

Contact
Our contact details

Inspiration

Cancellation campaign from voco Melbourne Central by IHG

voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign

Subject line: [Guest first name], we’re ready when you are!

Sent: 1 day after cancellation

Brand: voco Melbourne Central by IHG

Category: Inspiration

Hotel location: Melbourne, Australia (APAC)

Our thoughts:

When a guest cancels their stay at voco Melbourne Central by IHG, they don’t just disappear from the booking funnel. One day after cancellation, the guest automatically receives a targeted cancellation recovery email with an exclusive offer to rebook.

This automated campaign consistently drives high-value returns, converting at an impressive 38% — well above the regional average of just 5%. By turning lost bookings into revenue, voco Melbourne Central proves that even cancellations can be a growth opportunity.

Open rate: 55%
Click-through rate: 13%
Room nights booked: 1350+

More inspiration

The Ranch at Rock Creek sees an above-average open rate with cold lead nurture

Inspiration The Ranch at Rock Creek sees an above-average open rate with cold lead nurture Subject line: [...]

How Bike & Boot Scarborough boosted engagement and refreshed its contact list with this campaign

Inspiration How Bike & Boot Scarborough boosted engagement and refreshed its contact list with this campaign Sent: August [...]

Hotel Botánico & The Oriental Spa Garden’s August newsletter delivers above-average results

Inspiration Hotel Botánico & The Oriental Spa Garden's August newsletter delivers above-average results Subject line: Botánico Days: [...]

The Ranch at Rock Creek sees an above-average open rate with cold lead nurture

Inspiration The Ranch at Rock Creek sees an above-average open rate with cold lead nurture Subject line: [...]

How Bike & Boot Scarborough boosted engagement and refreshed its contact list with this campaign

Inspiration How Bike & Boot Scarborough boosted engagement and refreshed its contact list with this campaign Sent: August [...]

Subscribe now to get all the latest insights that drive results

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. View our Terms & Conditions here. *Required fields.