Inspiration
WFH: Semiahmoo retreat
Sent: May 2022
Brand: Semiahmoo Resort (Columbia Hospitality)
Category: Featured, Room Offer
Hotel location: Blaine, Washington (NAM)
Our thoughts:
Semiahmoo Resort successfully targeted a new segment of travelers — the remote worker — with a room offer that included a WFH set-up and a room discount. They also went one step further and geotargetted their Canadian database since they are so close to the U.S./Canadian border. The campaign subject line got a lot of attention, with an open rate of 48%! This successful one-time campaign, generated 40 room nights. A great example of how you can use your current database to tap into a new segment of travelers.
More inspiration
Eau Palm Beach Resort & Spa drives revenue and repeat guests with their “We Miss You” campaign
Inspiration Eau Palm Beach Resort & Spa drives revenue and repeat guests with their "We Miss You" [...]
Van Oys Maastricht Retreat delivers results with first email campaign since opening
Inspiration Van Oys Maastricht Retreat delivers results with first email campaign since opening Subject line: Easter [...]
Securing repeat recognition: Grand Hotel Excelsior Vittoria’s campaign
Inspiration Securing repeat recognition: Grand Hotel Excelsior Vittoria's campaign Subject line: Cast your vote for Grand [...]
Eau Palm Beach Resort & Spa drives revenue and repeat guests with their “We Miss You” campaign
Inspiration Eau Palm Beach Resort & Spa drives revenue and repeat guests with their "We Miss You" [...]
Van Oys Maastricht Retreat delivers results with first email campaign since opening
Inspiration Van Oys Maastricht Retreat delivers results with first email campaign since opening Subject line: Easter [...]