Sent: May 2022

Brand: Semiahmoo Resort (Columbia Hospitality)

Category: Featured, Room Offer

Hotel location: Blaine, Washington (NAM)

Our thoughts:

Semiahmoo Resort successfully targeted a new segment of travelers — the remote worker — with a room offer that included a WFH set-up and a room discount. They also went one step further and geotargetted their Canadian database since they are so close to the U.S./Canadian border. The campaign subject line got a lot of attention, with an open rate of 48%! This successful one-time campaign, generated 40 room nights. A great example of how you can use your current database to tap into a new segment of travelers.