Revinate appoints Frank Trampert as Chief Revenue Officer to accelerate global growth

Industry veteran joins as Revinate prepares to unveil major product advancements at NAVIGATE 2026, its annual customer conference.

SAN FRANCISCO, CA, USA (April 2, 2026) –  Revinate, hospitality’s leading direct booking platform, today announced the appointment of Frank Trampert as Chief Revenue Officer. Trampert joins the executive leadership team at a pivotal moment, as Revinate prepares to host NAVIGATE 2026 — its annual customer conference — where the company will unveil the next evolution of its platform and its vision for the future of direct bookings in hospitality.

Trampert brings more than two decades of global leadership experience spanning hotel operations, travel technology, artificial intelligence, and SaaS platforms. His appointment underscores Revinate’s commitment to helping hoteliers drive more direct revenue and deepen guest relationships — at scale.

“Frank is exactly the kind of leader we need as we enter this next chapter,” said Bryson Koehler, CEO of Revinate. “He’s lived the full arc of hospitality technology — from traditional hotel operations to early AI innovation — and he understands what it takes to help hoteliers harness their data and act on it. That combination of depth and vision, with his deep global experience, is what makes him the right person to help us scale our impact globally.”

Trampert joins Revinate from Sabre Hospitality Solutions, where he led global commercial strategy, product and brand marketing, and go-to-market execution through its successful sale and transition to private equity ownership under TPG. Earlier in his career, he served as CEO of the hotel division at AirAsia, where he led the company’s global hotel marketplace and partner ecosystem. As President of Brand Karma, one of AI’s early innovators in hospitality, he focused on leveraging artificial intelligence and sentiment analysis to help brands better understand guest feedback and improve the guest experience. He also held leadership roles at Carlson Hotels and Wyndham Hotels, building deep expertise in hotel distribution, guest engagement, and revenue strategy for global brands and owners.

What’s ahead: direct bookings, powered by intelligence

Trampert’s appointment comes as Revinate prepares to reveal a significant evolution of its platform at NAVIGATE 2026. Built on 17 years of hospitality-native product development, more than 30,000 custom configurations, and 950+ million Rich Guest Profiles, Revinate is evolving from a direct booking platform into the intelligence layer that powers it — enabling hoteliers to identify the right guest, choose the right channel, craft the right message, and optimize the right outcome, automatically. The goal remains the same: more direct revenue, and stronger guest relationships. The platform is now smart enough to get hoteliers there faster with more automation.

Full details will be revealed at NAVIGATE 2026, taking place April 15th at The Wigwam in Phoenix, Arizona. The event will bring together hotel leaders, industry innovators, and technology partners to explore the future of guest intelligence, direct bookings, and AI-powered hospitality.

“Hotels today sit on a tremendous amount of guest data, and the opportunity to turn that invaluable asset into meaningful guest experiences and revenue growth has never been greater — especially in light of the AI revolution,” Trampert said. “Under Bryson’s leadership, Revinate is building the most powerful guest intelligence platform in modern travel commerce, and I’m excited to help the company continue to innovate and scale its impact for hoteliers and industry partners around the world.”

About Revinate

Revinate is a direct booking platform that leads the hospitality industry in driving direct revenue and increased profitability.

Our products and our people combine to give hoteliers the superpowers they need to crush their goals. With Revinate, hoteliers drive tangible results across an individual property or a portfolio. Our industry-leading, AI-powered customer data platform collects, unifies, and synthesizes data giving hoteliers a foundational advantage.

Hoteliers gain critical intelligence — guest lifetime spend, stay preferences, ancillary revenue, and more. With Revinate’s Rich Guest Profiles™ data, hoteliers don’t need to guess who their most profitable guests are or how to drive conversions across email, voice, messaging, and digital channels.

Revinate’s direct booking platform and omnichannel communication technology power 1.1 billion Rich Guest Profiles across 12,500+ hotels, driving over $24 billion in direct revenue.

Media inquiries: media@revinate.com