Karen Stephens
Chief Marketing Officer
Karen Stephens drives long-term growth by building Revinate’s brand equity, product marketing, and customer acquisition strategies. With more than 25 years of expertise in global hospitality technology and online distribution, her deep connections with hospitality industry leaders play a key role in crafting strategic partnerships. She is also the host of The Hotel Moment Podcast, where she interviews top players in the hospitality industry.
Featured articles
Are points pointless? The evolution of loyalty programs for the modern traveler
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. Let’s play a game of “Would you rather?” Would you rather live the rest of your life on a tropical island or in a big city? Would you rather have an unlimited gift card to your favorite restaurant or clothing store? Would you rather explore deep space or the bottom of the ocean? These scenarios are likely [...]
3 tips from hospitality experts for making your email channel a revenue powerhouse
Here’s a situation that happens more than you think. Your guest opens their email inbox to your latest campaign only to say, “Another one? And why would I even want this?” Ouch. That’s a reaction you want to avoid as a hotelier, especially when you’re trying to recover an abandoned guest, nurture an existing guest relationship, or simply stay competitive against OTAs and other hoteliers. Flooding your guests’ inboxes with irrelevant, generic emails isn’t how [...]
How to employ automation and personalization with a CDP across the guest journey
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. Hospitality marketing is a world in itself. You’re constantly running a mile a minute. The rush of creativity, the quick execution pace, and the flood of satisfaction when bookings flow in is enticing. But in the midst of all that energy and excitement, chances are you rarely have a moment to pause and reflect on the journey. [...]
Data silos are messy. Here’s your way out.
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. I was in Miami in April for our annual NAVIGATE conference, listening to hoteliers share firsthand their struggles with managing data silos. During Revinate CEO Bryson Koehler’s keynote, he flashed this image on the screen to a knowing chuckle from the audience. The familiar sight of a server room in disarray: flickering fluorescent lights, tangled cords, towering [...]
3 reasons why hoteliers need a CDP that’s built for our industry
Let’s face it: technology investments can be expensive. That’s why it’s so important for hoteliers to make sure you choose partners that will ultimately increase your bottom line and advance your mission to create amazing guest experiences. Customer Data Platforms (CDPs) are quickly becoming an essential part of the modern hospitality tech stack, and for good reason — a CDP is the backbone of any first-party data strategy and key to creating personalized guest messaging. [...]
10 Hotel marketing KPIs (and how to use them!)
Behind exceptional hospitality, hoteliers make strategic decisions every day using the best data they have available to continuously improve the guest experience and drive returns for their business. For hotel operators, tracking data analytics in the form of key performance indicators (KPIs) reveals pathways to optimizing your marketing, customizing guest experiences, and business growth. From understanding how guests discover your property to fine-tuning your email communication, hotel marketing KPIs are the linchpin of your hotel’s [...]