Karen Stephens
Chief Marketing Officer
Karen Stephens drives long-term growth by building Revinate’s brand equity, product marketing, and customer acquisition strategies. With more than 25 years of expertise in global hospitality technology and online distribution, her deep connections with hospitality industry leaders play a key role in crafting strategic partnerships. She is also the host of The Hotel Moment Podcast, where she interviews top players in the hospitality industry.
Featured articles
Everything You Need to Know About Artificial Intelligence in Hotel Technology
The hotel industry has gone through an extensive digitization process leading to loads of data just piling up. But Artificial intelligence (AI) and machine learning (ML) are changing all that. AI is today integrating with the technology used by the hospitality industry to help hotel owners assess their data, deliver positive results and impact guest relationships. What is Artificial Intelligence? Artificial Intelligence describes any computer program which performs tasks that usually require human intelligence. The [...]
Industry Leaders Share Their Insights on the Future of Travel
Towards the end of last year, Skift and McKinsey & Company teamed up on a report targeted at travel executives to help them understand the state of the travel market. Through interviews with travel leaders from around the globe, the researchers found insights that will help hoteliers plan for recovery. The report discussed five main themes that hoteliers should know about the future of travel: 1. There is latent demand for travel. “Customers are interested [...]
Segmenting Your Database
Great hospitality feels personal. When you step inside a hotel and you’re warmly greeted by a hotelier, you feel special. If you’re remembered from a past visit, the experience is magical. But that feeling doesn’t need to be limited to on-premise experiences. By segmenting your database and personalizing your email messages to each segment, you can elicit that same feeling for your guests when they open your email. But, doing it well requires creativity, great [...]
The Importance of Automation in Hospitality Marketing
Many of the recent technological innovations in business have focused on automation. Automation helps businesses save money by eliminating errors and reducing the amount of time and employees it takes to perform simple tasks. In this blog post, we’ll explore three of the ways that Revinate has helped hoteliers by developing automated solutions, specifically for the hospitality industry. Automation in Customer Relationship Management Systems Modern hoteliers use CRM to manage their guest database. While we [...]
How hotels can succeed in the changing world of metasearch
Metasearch is a tool that many potential guests use to research their trips and most look at many sites before they book. It’s a way for potential guests to see your hotel compared to others and make an informed choice of where to book. It’s also a great way to attract first-time stays, bringing them into the CRM so you can market to them directly in the future. You can’t afford not to be represented. [...]
5 Common Mistakes Hoteliers Make When Segmenting Emails
With 89% of marketers using email as their primary channel for lead generation, consumers are being inundated with messages from brands. Will your messages be ignored or deleted or opened and clicked? The answer depends on how good a job you do at segmenting your database and sending relevant, timely emails. Generic email blasts are as passe as requiring bathing caps in the pool. These blasts not only contribute to low open and click-through rates, [...]