Karen Stephens

Chief Marketing Officer

Karen Stephens drives long-term growth by building Revinate’s brand equity, product marketing, and customer acquisition strategies. With more than 25 years of expertise in global hospitality technology and online distribution, her deep connections with hospitality industry leaders play a key role in crafting strategic partnerships. She is also the host of The Hotel Moment Podcast, where she interviews top players in the hospitality industry.

It all starts with the end in mind. By identifying your goals for guest engagement and revenue, it becomes easier to map the journey that brings it to life.

If you could give one piece of advice to hoteliers looking to drive more direct bookings, what would it be?

Get all of your siloed guest data into one place! That means PMS data, ancillary data — all of it! Not only will that help you better personalize your marketing and guest communications today, but it will also future-proof you for AI applications in the future. AI doesn’t do silos!

What's the most creative way you've seen a hotel use guest messaging or email marketing?

Honestly it would be really, really hard for me to pick just one! Our customers are so creative and so thoughtful with the way they leverage our technology to drive great results. Luckily, our own marketing team does a fantastic job of showcasing several examples of inspirational campaigns on our website. You can find them all on our Inspirations page.

If you were a hotel amenity, what would you be and why?

If I were a hotel amenity, I would be a complimentary wine hour in the hotel lobby. Kimpton Hotels started this trend years ago, and it is such a great way to socialize, relax, and even meet fellow travelers. My “why” is easy: I’m social, love to travel, and never turn down a nice glass of red!

Driving Social Media Engagement- Lessons from Loyalty Programs

In the back house of many hotels, discussion of social media interaction often turns to questions of ROI and staffing. While ROI should drive decisions in marketing, there is also a strong case to be made for using social media to drive community. As hoteliers, how do we focus on the common characteristics and interests of our social media community? Any discussion of success in the social media space should also focus on ways to [...]

By Karen Stephens|January 10, 2013|Categories: Blog|Tags: Reputation Management, Revinate Guest Feedback|

Previous 1···89

Karen Stephens

Chief Marketing Officer

Featured articles

Driving Social Media Engagement- Lessons from Loyalty Programs