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Hotel email marketing: The ultimate guide for hoteliers
It's Tuesday morning at The Avertine Resort. Ashley, the Director of Marketing, reviews her dashboard with satisfaction. The automated post-stay hotel email marketing campaign she launched a few weeks ago has already secured several direct bookings from summer guests, while her targeted Winter Business package campaign is gaining traction with returning business travelers. As she sips her coffee, she uses an AI-enabled template to quickly craft another campaign targeting a guest segment celebrating upcoming anniversaries, [...]
Hotel data management: How smarter data leads to higher revenue
A travel-weary return guest walks through your door. Without missing a beat, your staff greets him by name, mentions his favorite bourbon is waiting at the bar, and lets him know his room is already set at his preferred temperature. This is not a fairy tale — it’s effective hotel data management in action. Hotel data is your most valuable asset in today’s digital-first world. Yet many properties surrender this advantage with 21% of database [...]
Web capture & hotel reviews: What APAC hoteliers need to know
In the competitive and digital-first region of APAC, hotel reviews hold more influence over booking decisions than ever before. No longer just considered to be social proof, your hotel reviews are now a key performance driver, placing more importance on your web capture (your ability to collect guest data from across the web) than ever before. For APAC hoteliers, web capture is key for business growth in 2025. But new insights from our 2025 Hospitality [...]
Why email capture rate is critical for EMEA hoteliers in 2025
If there’s one metric hoteliers in EMEA should be tracking in 2025, it’s their email capture rate. A hotel’s ability to master email capture is critical to its success and impacts other bottom-line metrics like net operating income (NOI). Here’s why: Obtaining a guest’s email is the foundation for offering personalized guest experiences and executing successful direct booking campaigns. Without a strong email capture strategy, you’re leaving too much to chance and sacrificing the opportunity [...]
Why the voice channel matters more than ever in hospitality
With digital bookings and online travel agencies (OTAs) taking center stage in the age of digital transformation, it can be easy for hoteliers to underestimate the revenue potential of the voice channel in hospitality. But new data from Revinate’s 2025 Hospitality Benchmark Report reveals just how valuable the voice channel can be for hotels. The truth of the matter is that when it comes to the voice channel in hospitality, it continues to be a [...]
Data management trends to transform your hotel in 2025
Here’s a fantasy. What if hotel data management was a towering giant with long, reaching arms — wrapping around all of your data? What would be in the clutches of those big arms? In other words, what are the hotel data management trends in 2025? In years past, data management has been black and white — a narrow focus on what qualifies under a data management practice. It usually boiled down to the simple collection [...]