Marketing Team
Meet the team behind our content
With diverse expertise spanning strategy, customer marketing, and product storytelling, our team is dedicated to empowering hoteliers and providing the resources they need to build stronger guest relationships and drive direct revenue.
Featured articles
Why you should consider a CDP in your 2024 hotel budget
If you think you know your guests, think again. Your guests might have come in the past for a romantic escape or for business. But now, they may be considering a family weekend vacation. The family of two that just checked in? They may prefer a text messages for communication now, but in the future they may go for email because it can be less intrusive. Are you keeping track of changes in guest preferences?. [...]
How to write lead nurture emails that actually convert
There’s a pivotal moment when you first connect with a potential guest. You’ve successfully captured their attention. Your next objective is to cultivate that initial spark. The fact is, nine out of ten visitors that come to your hotel website aren’t ready to book. This is when you can turn to the power of lead nurture emails. Lead nurture emails are tailored (but automated!) messages that perform a strategic dance of engagement and connection via [...]
What is first-party data and why is it important for hoteliers?
Before guests arrive at your hotel, they already have one clear expectation: to enjoy their stay. But each guest has their own needs and demands. How do you keep up with all of them while making sure your guests are satisfied? By simply getting to know them. The best way to do that at scale is with first-party data. But what is first-party data? What makes it different from other types of data and why [...]
Why hotels can’t afford to ignore voice as a service (VaaS)
Your hotel call center isn’t performing the way you want it to. Sometimes the call quality isn’t great, and your agents miss out on potential bookings because of dropped or abandoned calls. Your current system doesn’t integrate with your CRM or PMS. So, your hotel call center team struggles to offer the relevant upsells and personalized communication that today’s travelers expect. To top it off, you’re spending a decent chunk of your limited budget to [...]
Hidden treasure: Explore the rich benefits of a Customer Data Platform for hotels
Imagine what it would be like if your sales, marketing, and guest-facing teams could all effortlessly collaborate, working from a unified view of each guest’s preferences, behaviors, and needs. And what if you had high-level segmentation at your fingertips, allowing you to develop more targeted marketing campaigns that increase loyalty by making every guest feel like a VIP? Enter the hotel Customer Data Platform (CDP). A hotel CDP is like a super-smart concierge that connects [...]
The 7 top hotel marketing channels and how to make the most of them
The global online travel market is estimated to be worth an impressive $1 billion in 2030. The demand is there, but are you capturing your share of it? To get your piece of the pie, you need to cover multiple hotel marketing channels and optimize them for direct booking revenue. Hotel marketing channels are the avenues where you interact with your guests (and potential guests). From research to booking to post-stay surveys, there are dozens [...]