Featured articles
Is hotel marketing ready for its next evolution?
Hotel Moment WITH KAREN STEPHENS Episode 201 Hotels have more guest data than ever. But data sitting in a system doesn’t drive revenue. In this episode of Hotel Moment, Karen Stephens sits down with Dylan Cole, Managing Director EMEA at Revinate, to explore the shift from CRM and CDP to real-time data activation. Karen and Dylan unpack how connecting PMS, spa, dining, and stay history can turn fragmented data [...]
Own BFCM: The ultimate holiday preparation guide
Hotel Moment DEEP DIVE WEBINARS Imagine a traveler sees your ad, reads your reviews, and calls ready to book. They ask about rates, hear a quick price quote, say “thanks, I’ll think about it,” and hang up, taking their name, email, and your marketing ROI with them. We mystery-shopped 308 live reservation calls to uncover why this happens. The reality? 92% of unbooked calls end with zero contact data collected, and [...]
5 ways to prepare for Black Friday, Cyber Monday, and Travel Tuesday
Black Friday and Cyber Monday (BFCM) are no longer just retail events. For hotels, they have become some of the biggest opportunities of the year to drive direct bookings, fill need periods, and turn high-intent travelers into long-term guests. And the opportunity does not stop on Cyber Monday. Travel Tuesday has become another important moment for travel shoppers who may have missed the first wave of offers or are still deciding where to spend their [...]
How The Claremont turned haunted lore into hotel demand
Hotel Moment WITH KAREN STEPHENS Episode 200 The best booking strategy might be hiding in your hotel’s history. At the Claremont, ghost stories became luxury October tours that sold out in just six days. In the 200th episode of Hotel Moment, Karen Stephens sits down with Mickey Stout, Director of Marketing at Claremont Resort & Club, to explore how the resort turned its unique history into demand. Karen and [...]
Edgewood Tahoe activates guest data to win $400K in direct and spa revenue
Inspiration Edgewood Tahoe activates guest data to win $400K in direct and spa revenue Subject line: Embrace The Fall Season at Edgewood Tahoe Sent: September 2026 Brand: Edgewood Tahoe Resort Category: Newsletter Hotel location: Stateline, Nevada Our thoughts: If your luxury resort wants to drive direct revenue across all touchpoints, connecting guest activity on-property is essential. Edgewood Tahoe Resort put this strategy into action with their fall newsletter campaign. [...]
ITB Asia 2026
Going to ITB Asia 2026? Lock in time with Revinate to discuss our exciting new offerings Meet us at ITB Asia from October 21st - 23rd, 2026, to understand how to activate your guest data for maximum revenue. Find out about new products, Revinate Pathways (hotel marketing automation software) and Revinate Chat, your virtual concierge. Meet the team: Rani Croshal, Chief Customer Officer Nicole Wiener, Regional Director & General Manager, APAC Let [...]

