Featured articles
Meet your host — talking Total RevPAR, NOI, the voice channel, and budget season
Hotel Moment WITH KAREN STEPHENS Episode 90 In this episode of the Hotel Moment podcast, your host of two years, Revinate CMO Karen Stephens, is making her formal introduction to all our listeners. Karen walks through a bit of her journey in the hospitality sector, highlighting the technological innovation she’s witnessed at Revinate and across the industry. You’ll also hear first-hand insight from Karen and previous podcast guests about [...]
How CDPs encourage direct bookings to boost a hotel’s NOI
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. How much are you paying in OTA commissions? We took a quick poll of the audience at NAVIGATE Miami, Revinate’s annual conference and the answers ranged from 10% to over 25%. Yikes. So it’s probably not surprising that OTA commissions take one of the biggest bites out of hotel profit margins. In fact, OTA commissions have been [...]
Navigating new legislation: How California Senate Bill 644 and Assembly Bill 537 impact hoteliers
If there’s one thing we have come to expect in hospitality, it’s change. And, change is coming this summer with the introduction of two new laws in California: California Senate Bill 644 and California Assembly Bill 537. These legislations, effective from July 1, 2024, focus on cancellation policies and pricing transparency, respectively. Understanding and complying with these laws is crucial for hoteliers to avoid penalties and maintain a competitive edge. To help make it easy, [...]
Next level hotel loyalty programs: what we learned at NAVIGATE
Pop quiz time! What do TikTok, Instagram, and Snapchat have to do with hotel loyalty programs? Ready to be surprised? The answer is instant gratification. Globally, people are craving instant gratification. They seek it from their social channels — and hotel loyalty programs. Your guests want personalized and instant loyalty perks rather than a blanket points-based loyalty program. Here are some numbers. According to the 2023 McKinsey Report on Travel Loyalty, members of travel loyalty [...]
How Crown & Champa Resorts revolutionized their marketing to achieve $3M in lifetime revenue
How Crown & Champa Resorts revolutionized their marketing to achieve $3M in lifetime revenue Lifetime revenue $3M achieved in 10 months Average room revenue $19K per campaign Average open rate 35% per campaign Tactically, Revinate enables us to drive revenue by rapidly rolling out direct booking promotions. Strategically, Revinate allows us to make data-driven decisions, [...]
Direct booking triumph: How Pacific Hospitality Group’s marketing strategy drove $13M in direct revenue
Customer stories Direct booking triumph: How Pacific Hospitality Group’s marketing strategy drove $13M in direct revenue HOTEL TYPE: Group SOLUTIONS USED: Revinate Marketing, Revinate Guest Feedback, Revinate Ivy REGION: North America Goal Drive direct bookings Strategy Personalization, segmentation, and direct booking incentives Results $13M in lifetime direct revenue within a year of launch [...]