Rani Croshal
Chief Customer Officer
Rani Croshal leads the global Customer Success organization at Revinate, driving customer retention, growth, and loyalty. With over 20 years of experience building and scaling SaaS and services teams, Rani is passionate about helping customers realize the full potential of technology solutions and designing customer-centric strategies that deliver measurable value and deepen relationships. Outside of work, she enjoys spending time with her family and her dog Kamea, traveling, exploring new cultures, and unwinding with a good book.
Featured articles
How to Adopt Express Check-in at Your Hotel
Express check-in (also known as mobile check in or contactless check in) enables guests to check themselves into rooms, without having to visit the front desk. Guests often access this through their mobile phones. Traditional check ins usually result in multiple contact points with the hotel staff throughout the check in and check out process. This can be a time consuming process for guests, causing it to be less than appealing. Add to this, guests [...]
Can Contactless Technology Improve Guest experience?
The call for contactless technology has become a priority in the hospitality industry as hotels everywhere are working to enable their staff and offer a seamless superior guest experience through advanced contactless technology. With Covid-19 now a part of the hospitality make-up, travelers are seeking ways to stay safe by reducing contact during their stays. Social distancing has meant self serve check ins, add-ons, upgrades, and check outs. Guests don’t mind a little extra space, [...]
Top 4 ways Revenue Managers can drive last minute business
Booking windows are shrinking. We first noticed this trend a few years ago and released data to show that 48 percent of reservations made in 2018 were 'last minute', or booked within a week of check-in. In addition, in 2018 only 13 percent of reservations were booked more than 60 days in advance. A few years later, the window continues to shrink. According to TravelPulse, Priceline’s data found that more than 76 percent of flight [...]
Hotel Review Response Rate
Every year, Revinate publishes a Hotel Reputation Benchmark Report to provide the industry with actionable and comparative insights from hotels around the world. We analyzed over 147,000 hotels in 200+ countries from Revinate Guest Feedback customers so we can provide a unique review on a unique year. Below is a snapshot of the Section 5, Hotel Review Response You can download the full 2020 Reputation Report for free here. Most hoteliers today actively respond to [...]
Five Tips to Capture Your Guests’ Preferences Pre-Arrival
Guests’ expectations around travel have never been higher. After more than a year of staying home to flatten the curve, travelers are finally ready to hit the road and make up for lost time. This week, Destination Analysts reported that 73.7% of Americans (up from 71.9%) are excited to travel in the near future. And, those who do not feel confident they can travel safely in the current environment are at a record low (15.7%). [...]
One-to-one guest communication: How it helps our customers drive direct revenue
Modern hotel marketing requires personalization. If you’re still sending out a single communication to your entire database, it’s likely landing in spam folders or remaining unopened by your guests. Consumers don’t want to be spammed or treated like one of the masses. Rather, they want brands to make them feel special and appreciated as individuals. That’s why today, the best hotel marketers are implementing one-to-one guest communication using data that they capture in their hotel [...]