Rani Croshal

Chief Customer Officer

Rani Croshal leads the global Customer Success organization at Revinate, driving customer retention, growth, and loyalty. With over 20 years of experience building and scaling SaaS and services teams, Rani is passionate about helping customers realize the full potential of technology solutions and designing customer-centric strategies that deliver measurable value and deepen relationships. Outside of work, she enjoys spending time with her family and her dog Kamea, traveling, exploring new cultures, and unwinding with a good book.

I thrive on building connections, being a trusted resource, and helping others find the best path forward.

If you could give one piece of advice to hoteliers looking to drive more direct bookings, what would it be?

Truly understand who your guests are and what matters most to them. When guests feel recognized and valued, they are more likely to book directly with you rather than through a third-party service.

What's the most creative way you've seen a hotel use guest messaging or email marketing?

During a natural disaster, one hotel reached out offering flexible cancellations, discounted stays, or even temporary housing for anyone displaced. It showed how knowing your guests and engaging with empathy creates loyalty and lasting relationships.

If you were a hotel amenity, what would you be and why?

I’d be the concierge. The concierge is all about relationships, listening, and understanding what each guest needs, and creating personalized experiences that make them feel valued and cared for. That’s how I approach my work as well.

How to respond to positive hotel reviews

By responding to at least some of your positive reviews, you can encourage loyalty, turn brand enthusiasts into promoters, and influence prospective guests at a critical stage in the booking process. Here's how to respond to positive hotel reviews.

By Rani Croshal|February 6, 2023|Categories: Blog|Tags: Reputation Management, Revinate Guest Feedback|

9 easy ways to boost hotel guest satisfaction

Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. Imagine a guest arriving at your hotel only to find their room isn’t ready, the restaurant is closed, and there’s nowhere to store their luggage while they wait. [...]

By Rani Croshal|January 24, 2023|Categories: Blog|Tags: Guest Data, Hotel Email Marketing, Reputation Management, Revinate Guest Feedback, Revinate Ivy, Revinate Marketing|

Why AI texting will step up your guest communications

Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. It’s common for each of us to be on our phones all day, every day. And text messaging has become our go-to method for connecting with others. Texting [...]

By Rani Croshal|December 27, 2022|Categories: Blog|Tags: EMEA, EMEA blogpost, Guest Text Messaging, Revinate Ivy|

Tips for improving your hotel upsell program to boost direct revenue

Actionable ways to use upsells for revenue management Are you ready to improve your revenue management strategy? Download our guide, “The ultimate guide to upselling techniques for hotels,” to find out how to use upsells to maximize the share of wallet for each guest while also deepening your relationships with guests. A solid hotel upsell program can make a huge difference in generating direct revenue. Generally speaking, you are going to be more profitable if [...]

By Rani Croshal|November 23, 2022|Categories: Blog|Tags: Hospitality Tech, Hotel Email Marketing, Revinate Marketing|

Best Hotel Concierge Software: A Hotelier’s Guide to Guest Messaging

Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. In our modern fast-paced travel environment, guests look for a few key elements when selecting where they’ll stay: convenience, speed, and personalized experiences. That’s why personalized communication has [...]

By Rani Croshal|May 12, 2022|Categories: Blog|Tags: Guest Text Messaging, Hospitality Tech, Revinate Ivy|

How to improve guest experience

Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. ICYMI: From NAVIGATE 2022 - Nailed it! We recently met up in South Carolina for our annual users’ conference, NAVIGATE 2022. During this two-day educational and interactive time, [...]

By Rani Croshal|May 3, 2022|Categories: Blog|Tags: Customer Data Platform, Hospitality Tech, Hotel CRM, Hotel Email Marketing, Reputation Management, Revinate Guest Feedback, Revinate Marketing|

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