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Featured articles
Successful outbound sales strategies for the voice channel
Most people don’t associate outbound sales strategies with the hospitality industry. The focus tends to be on inbound calls — guests reaching out with specific needs. But what if your reservations team could proactively drive bookings and fill your rooms more consistently? Outbound sales strategies can lead to significant upsides, including securing second-chance bookings, personalizing the guest experience, maximizing ancillary revenue, and improved lead management. Despite the clear benefits, some hoteliers hesitate to implement outbound [...]
Revinate achieves Data Privacy Framework (DPF) Certification
Press release Revinate achieves Data Privacy Framework (DPF) Certification Your Content Goes Here Revinate is now Data Privacy Framework (DPF) certified, ensuring top-tier data security, global compliance, and enhanced trust for hoteliers and their guests. August 2024 | Revinate AMSTERDAM, THE NETHERLANDS (09/30/2024) — Revinate, a global direct bookings platform leader powered by class leading data platform management and guest communication solutions for the hospitality [...]
Top EMEA hotel email campaigns of 2024 (so far)
In 2024, the EMEA hotel market is embracing email as more than just a promotional tool—it's become a platform for storytelling. Instead of simply offering discounts, top campaigns are sharing unique narratives, such as behind-the-scenes insights or cultural experiences, turning emails into immersive journeys. These stories create emotional connections, making the emails memorable and impactful. This blog highlights EMEA hotel campaigns that excel in storytelling, showcasing how emails can move beyond transactions to build lasting [...]
Top APAC hotel email campaigns of 2024 (so far)
The year 2024 has flown by, and we're past the halfway mark. But we’ve already witnessed numerous stunning and high-performing hotel email campaigns in APAC. For good reason, since 75.4% of consumers still prefer email as their main communication channel, maintaining its top position for many years. Whether you're looking for inspiration or just want to celebrate some of the most successful APAC hotel email campaigns this year, we’ve got you covered. What you will [...]
The building blocks of a first-party data strategy for hotel revenue
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. Imagine a beautifully crafted mosaic, where each tile—unique in shape, color, and texture—comes together to form a breathtaking masterpiece. Building a first-party strategy for your hotel revenue is a lot like creating this mosaic. Each piece of information, whether it’s guest data from booking platforms, insights gathered from your CRM, or feedback from surveys, contributes to a [...]
How a hospitality CDP empowers smarter, faster decisions
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. Which guests should you target? How will you attract them? What package should you offer them to get them to book? As a hotelier, you make hundreds of daily decisions, big and small. And that can leave you feeling completely drained by the end of each day. Some days it’s like a never-ending game of whack-a-mole, isn’t [...]