Google recently released more information about Knowledge Graph, which is important because it impacts the way search results appear on Google. The Knowledge Graph is a new technology aimed at offering a new way to display search results that matches search words with entities or concepts instead of web pages. Google launched the Knowledge Graph a year ago but has now expanded it to include far more queries, including many different hospitality-related and local searches. Upon [...]

Last June 30th, an electric Brazilian national team put on a masterful performance to defeat the reigning World Champions, Spain. While the Brazilian faithful had placed high hopes in a young team led by their magical, yet inexperienced star player Neymar, many soccer fans and experts remained hesitant to speak of a Renaissance of the Brazilian “joga bonito.”  In many ways, the mixed feeling of hope and skepticism towards the Brazilian soccer team echoes the [...]

Recently, Pinterest launched an analytics dashboard for businesses, which gives brands the ability to more closely monitor their presence on the platform. If you haven’t started using Pinterest, it is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, hobbies and interests. Users can browse other pinboards for images, 'repin' images to their own pinboards, or 'like' photos. Hotels and restaurants can have their own boards where [...]

Be sure to join us Thurday, May 30th for our free webinar on Unlocking Mobile's Potential for Hoteliers. Last month, Facebook unveiled Facebook Home, a new home screen interface for Android mobile devices. The site gives users a good overview of the interface and is worth bookmarking as a reference. Although immediate online consumer reactions to the product have been lukewarm, there is an undeniable excitement regarding its potential to be a powerful mobile marketing [...]

The Popularity of online reviews and the importance of social media are changing the way that hotels are approaching how to gather customer feedback. Historically, hotels have relied on extensive post-stay surveys and  mystery shoppers to ascertain service levels, customer satisfaction, and areas  for improvement. Today, online reviews are providing hoteliers with rich data about guest satisfaction to help them please customers. In addition, online reviews provide a social currency that drives new bookings and [...]

Revinate, the hospitality industry’s undisputed leader in reputation management, announces the launch of Post-Stay Surveys, creating the first true 360° approach to guest feedback. The new product, already in use by hotels across the globe, fully integrates modern, innovative guest surveys with Revinate’s market leading online review and social media solution. With over 20,000 hotel customers, Revinate is now helping hospitality businesses fully harness the power of guest feedback to improve operations, engage with customers [...]