Since launching last year, Revinate has grown quickly thanks to many key influencers at hospitality companies that saw the product and made it their mission to get it adopted across the organization. Seth Godin calls these folks ‘sneezers’. Sneezers are the people that tell others about products, thereby creating an ‘Ideavirus’. Sneezers are often critical to growth as it is said that 10% of the world influences 90%. Revinate is a product that demos very [...]

InterBrand has named this years best global brands and there's a lesson in there for every company, regardless of sector. Jez Frampton, InterBrand's CEO says, "The challenge for today’s brands is to adapt to this new real-time environment and the increased call for transparency. The real test will be if brands can use these channels to forge deeper relationship with customers. While the rules may be shifting, the long-term sustainable advantage gained by building a [...]

SmartReport Hotel Innovations & Technology

At Revinate, we are fortunate to have the opportunity to work with professionals from all walks of hospitality life. I have noticed that whether you work at a hotel or for a brand, at an asset management company or for an ownership group, everyone is seeking a different spin on the same thing – – reliable, actionable data on guest satisfaction and hotel performance. Thanks to the breath and depth of social media channels and [...]

TNooz

Last night I caught up on a Cornell Hospitality Industry Perspectives titled, ‘Making Customer Satisfaction Pay: Connecting Survey Data to Financial Outcomes in the Hotel Industry’.  As the title suggests, the research finds a correlation between guest satisfaction and financial performance. Said another way, happy customers do come back, and they often spend more money on their next trip. “The survey proves that customer satisfaction directly bears on repeat purchases and on the likelihood of [...]