Revinate

Sanjana Chappalli

VP - Brand Marketing and Communications

Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.

Invest in your brand and make people feel special and valued even before they have booked with you.

If you could give one piece of advice to hoteliers looking to drive more direct bookings, what would it be?

Regardless of whether you are part of a group or an independent hotel, building a brand will pay rich dividends.

What's the most creative way you've seen a hotel use guest messaging or email marketing?

A guest, impressed by the guest messaging concierge, walked up to a hotel front desk to ask the concierge out on a date. He had no idea that he was texting with a messaging product and had assumed it was a human!

If you were a hotel amenity, what would you be and why?

I’d be the gym/fitness centre. People are intentional when they walk into these and they always walk out feeling great for having taken the time to invest in themselves.

Featured articles

Zoku

Revinate powers Zoku Hotel Zoku wins over €11,500 in direct revenue with automation campaigns The team at Zoku used Revinate Marketing’s automated campaigns to increase their upsell revenue by over 300% year-over-year. They also increased their market share from OTAs by maintaining a high level of guest engagement, even when guests are not on property. Read the full story here > Ready to increase your direct [...]

Revinate releases the 10th edition of the Hospitality Benchmark Report

Press release Revinate releases the 10th edition of the Hospitality Benchmark Report Your Content Goes Here This is the 10th consecutive edition of the Hospitality Benchmark Report from Revinate SAN FRANCISCO, CA, USA — Revinate, a global leader in hospitality technology, released its highly anticipated annual Hospitality Benchmark Report. The 2025 Hospitality Benchmark Report features data from January 2024 through December 2024, consisting of over 2.4 [...]

By |March 24, 2025|Categories: Press releases|

Hapi and Revinate team up to enable hoteliers to drive direct bookings quickly and at scale

Press release Hapi and Revinate team up to enable hoteliers to drive direct bookings quickly and at scale Your Content Goes Here The partnership leverages Hapi’s unified data model, which accelerates Revinate’s ability to activate its direct booking platform across enterprise groups MIAMI, Jan. 23, 2025 — Today, Hapi, the leading hospitality data and connectivity solutions provider, announced its partnership with Revinate, a direct [...]

By |January 23, 2025|Categories: Press releases|

Revinate strengthens Senior GTM Leadership to accelerate growth on a global scale

Press release Revinate strengthens Senior GTM Leadership to accelerate growth on a global scale Doug Tilford joins as the Chief Revenue Officer; Karen Stephens moves to Chief Marketing Officer PALO ALTO, US | MARCH 28, 2024 Revinate, a global leader in hospitality technology, announces two appointments to its senior leadership team. Karen Stephens, Revinate’s current Chief Revenue Officer, will be the new Chief Marketing Officer. [...]

By |March 28, 2024|Categories: Press releases|

Hotel call center 101: Elevate the guest experience and drive direct bookings

Imagine a guest calling your hotel, resort, or casino. They desire instant connections, quick responses to their queries, and reservation information. To achieve this, you need a skilled team poised to promptly fulfill those needs. A hotel call center introduces customers to your property. It's the first impression that will set the tone for your guest experiences. That's why it's important to have an effective hotel call center that answers questions quickly, books reservations consistently, [...]

By |January 16, 2024|Categories: Blog|Tags: , |