Revinate

Sanjana Chappalli

VP - Brand Marketing and Communications

Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.

Invest in your brand and make people feel special and valued even before they have booked with you.

If you could give one piece of advice to hoteliers looking to drive more direct bookings, what would it be?

Regardless of whether you are part of a group or an independent hotel, building a brand will pay rich dividends.

What's the most creative way you've seen a hotel use guest messaging or email marketing?

A guest, impressed by the guest messaging concierge, walked up to a hotel front desk to ask the concierge out on a date. He had no idea that he was texting with a messaging product and had assumed it was a human!

If you were a hotel amenity, what would you be and why?

I’d be the gym/fitness centre. People are intentional when they walk into these and they always walk out feeling great for having taken the time to invest in themselves.

Featured articles

Staybridge Suites

Revinate powers Staybridge Suites Staybridge Suites in Thailand drove nearly $5M in direct revenue in 12 months with Revinate The team at Staybridge Suites earned nearly $5M (THB 165) in direct revenue in 12 months. The average room nights ranged from 770 to 1400 nights across the two properties in Thailand. Read the full story here → Ready to increase your direct bookings? Tell us a [...]

Salamander Collection

Revinate powers Salamander Collection Salamander Collection wins $45M in direct revenue with Revinate The team at Salamander Collection saw a 270% growth in outbound revenue in one month to hit a lifetime direct revenue of $45M. The team also achieved $34K in average room revenue for every campaign. Read the full story here > Ready to increase your direct bookings? Tell us a bit about [...]

Edgewood Tahoe

Revinate powers Edgewood Tahoe Edgewood Tahoe wins $5.7M in lifetime revenue with Revinate The team at Edgewood Tahoe improved their outbound revenue by 98% and their inbound call conversion by 56%. They built true omnichannel marketing campaign by integrating their email and voice channels. Read the full story here > Ready to increase your direct bookings? Tell us a bit about yourself, and we'll show you [...]

Zoku

Revinate powers Zoku Hotel Zoku wins over €11,500 in direct revenue with automation campaigns The team at Zoku used Revinate Marketing’s automated campaigns to increase their upsell revenue by over 300% year-over-year. They also increased their market share from OTAs by maintaining a high level of guest engagement, even when guests are not on property. Read the full story here > Ready to increase your direct [...]

Revinate releases the 10th edition of the Hospitality Benchmark Report

Press release Revinate releases the 10th edition of the Hospitality Benchmark Report Your Content Goes Here This is the 10th consecutive edition of the Hospitality Benchmark Report from Revinate SAN FRANCISCO, CA, USA — Revinate, a global leader in hospitality technology, released its highly anticipated annual Hospitality Benchmark Report. The 2025 Hospitality Benchmark Report features data from January 2024 through December 2024, consisting of over 2.4 [...]

By |March 24, 2025|Categories: Press releases|

Data management trends to transform your hotel in 2025

Here’s a fantasy. What if hotel data management was a towering giant with long, reaching arms — wrapping around all of your data? What would be in the clutches of those big arms? In other words, what are the hotel data management trends in 2025? In years past, data management has been black and white — a narrow focus on what qualifies under a data management practice. It usually boiled down to the simple collection [...]

By |February 27, 2025|Categories: Blog|Tags: |