Revinate

Sanjana Chappalli

VP - Brand Marketing and Communications

Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.

Invest in your brand and make people feel special and valued even before they have booked with you.

If you could give one piece of advice to hoteliers looking to drive more direct bookings, what would it be?

Regardless of whether you are part of a group or an independent hotel, building a brand will pay rich dividends.

What's the most creative way you've seen a hotel use guest messaging or email marketing?

A guest, impressed by the guest messaging concierge, walked up to a hotel front desk to ask the concierge out on a date. He had no idea that he was texting with a messaging product and had assumed it was a human!

If you were a hotel amenity, what would you be and why?

I’d be the gym/fitness centre. People are intentional when they walk into these and they always walk out feeling great for having taken the time to invest in themselves.

Featured articles

Edgewood Tahoe

Revinate powers Edgewood Tahoe Edgewood Tahoe wins $5.7M in lifetime revenue with Revinate The team at Edgewood Tahoe improved their outbound revenue by 98% and their inbound call conversion by 56%. They built true omnichannel marketing campaign by integrating their email and voice channels. Read the full story here > Ready to increase your direct bookings? Tell us a bit about yourself, and we'll show you [...]

Zoku

Revinate powers Zoku Hotel Zoku wins over €11,500 in direct revenue with automation campaigns The team at Zoku used Revinate Marketing’s automated campaigns to increase their upsell revenue by over 300% year-over-year. They also increased their market share from OTAs by maintaining a high level of guest engagement, even when guests are not on property. Read the full story here > Ready to increase your direct [...]

Revinate releases the 10th edition of the Hospitality Benchmark Report

Press release Revinate releases the 10th edition of the Hospitality Benchmark Report Your Content Goes Here This is the 10th consecutive edition of the Hospitality Benchmark Report from Revinate SAN FRANCISCO, CA, USA — Revinate, a global leader in hospitality technology, released its highly anticipated annual Hospitality Benchmark Report. The 2025 Hospitality Benchmark Report features data from January 2024 through December 2024, consisting of over 2.4 [...]

By |March 24, 2025|Categories: Press releases|

Hapi and Revinate team up to enable hoteliers to drive direct bookings quickly and at scale

Press release Hapi and Revinate team up to enable hoteliers to drive direct bookings quickly and at scale Your Content Goes Here The partnership leverages Hapi’s unified data model, which accelerates Revinate’s ability to activate its direct booking platform across enterprise groups MIAMI, Jan. 23, 2025 — Today, Hapi, the leading hospitality data and connectivity solutions provider, announced its partnership with Revinate, a direct [...]

By |January 23, 2025|Categories: Press releases|

Data talks. Learn how to listen.

“It’s like playing a game of telephone!” Have you ever heard someone say that? Maybe you played the game yourself as a kid? You know, the one where everyone sits in a circle, and one person whispers something in the ear of the friend to their left — starting a chain of whispers. Each friend repeats that “something” to the person sitting beside them until it gets back to where it all started. And almost [...]

Hotel data security: What you need to know

Guest data: Your greatest asset … and potentially your greatest liability. From luxury resorts to quaint B&Bs, no corner of the hospitality sector is safe from the relentless onslaught of cybersecurity threats, with nearly 31% of the industry reporting a data breach in their company history. A global report from CoStar highlights how sophisticated hackers have executed more than a dozen data breaches on hospitality companies ranging from large multinational chains to individual properties since [...]