Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
How to activate different data sources for hotel revenue
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. Communication is the key to a strong relationship. This holds true for you and your guests, too. Consider this: 7 out of 10 guests prefer personalized communication, offers, and experiences. Guests also say that communication with a property makes them feel valued and cared for, and it influences whether they’ll leave a positive review. [...]
Hotel data security: What you need to know
Guest data: Your greatest asset … and potentially your greatest liability. From luxury resorts to quaint B&Bs, no corner of the hospitality sector is safe from the relentless onslaught of cybersecurity threats, with nearly 31% of the industry reporting a data breach in their company history. A global report from CoStar highlights how sophisticated hackers have executed more than a dozen data breaches on hospitality companies ranging from large multinational chains to individual properties since [...]
Revinate strengthens Senior GTM Leadership to accelerate growth on a global scale
Press release Revinate strengthens Senior GTM Leadership to accelerate growth on a global scale Doug Tilford joins as the Chief Revenue Officer; Karen Stephens moves to Chief Marketing Officer PALO ALTO, US | MARCH 28, 2024 Revinate, a global leader in hospitality technology, announces two appointments to its senior leadership team. Karen Stephens, Revinate’s current Chief Revenue Officer, will be the new Chief Marketing Officer. [...]
5 reasons why data is critical for hotel marketers
There’s been a lot of buzz over the past few years about the explosion of big data. And that explosion has created a new world of data-driven hospitality, where the convergence of hotel marketer data, analytics, and guest expectations for personalized communications and service are redefining the way hotels connect with their guests. Read on to discover five pivotal reasons why data is now the heartbeat of modern hotels.What you will see hereBetter data leads [...]
How to use hotel data to drive revenue
In the perpetual quest to achieve greater market share, hoteliers constantly seek strategies to help them transcend the competition posed by online travel agencies (OTAs). This is where hotel data revenue can help. Hotel data revenue is the revenue that’s generated from using the zero-party and first-party data you receive directly from your guests. It can include email addresses, booking patterns, stay data, customer preferences, interests, and more. This type of hotel data not only [...]
Revinate wins Best Company Outlook 2023 award by Comparably
Revination Employees first – Revinate wins two awards by Comparably We are thrilled to announce that Revinate is a winner of Comparably’s Best Company Outlook 2023 award. We were chosen as one of the top 50 small/medium sized companies from over 15 million ratings across 70,000 companies. Comparably provides current and prospective employees with authentic and accurate information on the culture and values of other companies. And [...]