Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Why Hotels Should Plan Emails Around Their Guest Journey
Guest communication plays a vital role in the experience your guests have with your hotel. Only communicating with guests when they are on-property is not enough. Rather, hoteliers need to send relevant, timely emails at every stage of the guest journey to improve the guest experience and stay top-of-mind. In this article, we will look at some examples to see how savvy hoteliers engage with guests before, during and after the stay. Guest JourneyInspiration and ResearchThe [...]
Happy Birthday! The Campaign Made Just For You
What are birthday campaigns? Everyone has a birthday. No matter what you like to do on your special day, birthdays are worth celebrating. As a hotelier, you can stand out in a crowded inbox by leveraging peoples’ love for birthdays with a targeted birthday email campaign. The benefits of birthday campaigns Guests today prioritize personalized experiences and love when they are treated as individuals. Birthday campaigns are one of the most personal campaigns you [...]
The Ultimate Hotel Upsell Strategy to Maximize Revenue
Airlines promote seat upgrades to enhance a flight experience, and McDonald’s has been upselling its customers for years simply by asking, “Do you want fries with that?” In hospitality, upsells enhance the guest experience while generating more ancillary revenue for hotels. The best upsell strategies to consider are segmentation, timing, and email design. Keep reading to learn how your hotel can build an upsell strategy that gets results. Segmentation for personalized upsells The key to [...]
How Hotels Can Automate Their Email Marketing
Imagine building meaningful guest relationships, increasing direct bookings, and driving incremental revenue without hardly lifting a finger. Well, you no longer have to wonder because that is the exact value of automated campaigns or as we like to call them, “set and forget” campaigns. Here's how you can automate your email marketing campaign: Understanding one-time vs. automated You are probably already familiar with the common one-time campaign. With a quick go-to-market time, far reach, [...]
Generating Group Business with Hotel Data is Easier Than You Think
What do successful weekly Smith Travel Research (STR) reports across regions and hotels have in common? A well-executed group strategy, which answers the question, “What amount of group business, along with all other segments, constitutes optimal mix for your hotel?” Of all the market segments that make up a hotel mix, group segments form the strongest foundation for most hotels’ pricing strategy. Group segment trends for 2018 1. Shorter booking windows and increasing Average [...]
Four Ways to NOT Get Your Emails Delivered
We talk a lot around here about what it takes to get your emails delivered to inboxes. But hey, maybe that’s not your thing and you’d rather go to spam. No judgment here! If spam is your goal, then definitely do these four things below. But if you’d rather your campaigns actually see the light of day, then we suggest you keep reading so you know exactly what not to do. 1. Not authenticating [...]