Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
How Important is Clout on Social Networks?
As brands look to identify and reach key influencers, a key trend is developing that takes into account a person’s influence among his/her peers. Just look at Twitter to see why influence is important. First, most brands follow more people than they can realistically keep up with. Second, the Twittersphere is so active that it’s virtually impossible to manually gauge author influence and the relative impact of individual tweets. Enter Twitter ”Clout” (aka influence). Twitter [...]