Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
What Recent TripAdvisor Changes Mean for Hoteliers
TripAdvisor recently announced that it is changing how it displays accommodation options to travelers in destination search results. This change also means an update to the ranking algorithm, which will better measure the consistency of business performance over time. So what does this mean for hotels? Keep reading to find out... Growth of Private Accommodations There is little doubt that the sharing economy has been one of the most disruptive forces in the hospitality [...]
GDPR: A hotelier’s guide, part 1 — glossary of terms
Glossary of Relevant Terms The EU GDPR will come into force immediately on 25th May 2018. Here’s what you, as a hotelier, need to know. At Revinate, we are all about making the complicated less complicated. At the moment, one of the most complicated things out there is the European Union’s new privacy law, the General Data Protection Regulation (GDPR). To help you navigate this big change, we are taking the more complex nuances of [...]
Top 5 Ways to Drive Your Hotel’s ADR
Email marketing to drive average daily rate (ADR)? Absolutely. As Revinate’s Senior Hospitality Marketing Strategist, one of the first things I’m often asked by Revinate Marketing customers is how they can use email marketing to increase their ADR. Here I’m focusing on the five ways that I’ve seen have the greatest impact. 1. Upsells and Upgrades Upsells are one of the easiest and most dependable ways to drive higher ADR. I recommend sending [...]
Guide to Email Deliverability, Part 1: Dos and Don’ts
As one of Revinate’s Hospitality Marketing Strategists, I work closely with our Revinate Marketing customers on the most foundational aspect of email marketing – deliverability. What is deliverability? It’s a way to measure the success of a message arriving in the recipient’s inbox as intended. Multiple aspects affect deliverability, such as campaign content, quality of email lists, volume and cadence of sends, spam reports, and recipient engagement with messages, to name a few. Nowadays, more and more [...]
5 Ways Hotels are Screwing Up Guest Engagement: How You Can Get it Right
You would think guest engagement is simple. They already like your brand enough to book a room. Now you just need to send them the right messages at the right time and the rest will just take care of itself, right?If that were really the case, hotels would be owning more of the guest relationship. Guests who have stayed at a hotel previously wouldn’t be booking through an OTA for their second, third, or even [...]
5 Ways Hotel Marketing Automation Boosts Efficiency
The battle for the attention of your guests has never been more intense. Fortunately, there are a few ways to help ease your hotel email marketing efforts to retain customers. Hotel marketing automation is one of those effective digital balms. The key is, through timing and segmentation, you can gain valuable insight into real guest data that leads to more effective email marketing campaigns. Here are three ways hotel marketing automation has enabled a new [...]