Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Revinate Surveys Success Story: The Morning Star Express Hotel Pretoria, South Africa
The Morning Star Express Hotel is a 126-room hotel in the capital of South Africa, Pretoria. Opened in 2010 as an independent hotel targeting business and leisure segments, the hotel aims to provide guests with a comfortable but affordable stay with a focus on value and quality. Located in the heart of Pretoria it is within close proximity of all official government agencies as well as leisure activities and shopping malls. When it opened, The [...]
Why Wi-Fi is Keeping Hotels from Receiving 5 Star Reviews
Recent research has shown that there is only one thing that guests would prefer over a complimentary breakfast or free parking, and that is Wi-Fi. (Source: Hotels.com 2013 Survey) Nowadays, the first thing a guest tries, before your quality breakfast or your comfortable bed, is the quality of your Wi-Fi.Modern travelers are hyper-connected and cannot bear to be offline. Business travelers need to be able to check their emails and take online conference calls, while [...]
Revinate Mobile Success Story: The Hilton Minneapolis St. Paul Airport, Mall of America
The Hilton Minneapolis St. Paul Airport, Mall of America doesn’t shy away from embracing new technology. Located in a fast-paced, dynamic Minneapolis market, hotel General Manager, Scott Youngblood, uses mobile applications to quickly look after a number of his hotel’s needs. “I can change the temperature in the hotel ballroom by 3 degrees from a mobile app when the mother of the bride says it’s a little stuffy,” says Scott Youngblood. “I can review our [...]
Revinate Success Story: Aston Kuta Hotel & Residence
The Aston Kuta Hotel & Residence is an expansive, four-star hotel and condo located in Bali, Indonesia. With more than 200 rooms and lots of meeting space, the property caters to both the business and leisure traveler. Marketing Communications Officer, Icha Annisa, comments, “Our close proximity to both the Ngurah Rai International airport and renowned Kuta Beach makes us appealing to both audiences. We certainly have a varied customer base.” The diversity of guest profiles [...]
How Replying to TripAdvisor Reviews Keeps the Four Seasons No. 1 in the City
This is a guest post contributed by Taylor Short of Software Advice.In fewer than three years, the Four Seasons Hotel in Austin jumped 26 spots to the top of TripAdvisor’s Popularity Index, a rating system based on quantity, quality and recency of customer reviews. But how exactly did they become the highest rated hotel in the city?With the help of Revinate, the management committed to responding to user-generated reviews--both positive and negative--with the knowledge that [...]
TripAdvisor’s TripConnect Reinforces Importance of Online Reputation
TripAdvisor recently announced TripConnect, a new program that allows hotels to drive direct traffic to their own websites and capture more direct bookings. Hoteliers have always preferred direct bookings to business generated via third-party intermediaries that charge high commissions. TripAdvisor already offers hotels Business Listings subscriptions – a pay-for suite of services that allows hotels to, among many other things, add a direct website link on their TripAdvisor listings – as a way to capture [...]