Sanjana Chappalli

VP - Brand Marketing and Communications

Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.

Invest in your brand and make people feel special and valued even before they have booked with you.

If you could give one piece of advice to hoteliers looking to drive more direct bookings, what would it be?

Regardless of whether you are part of a group or an independent hotel, building a brand will pay rich dividends.

What's the most creative way you've seen a hotel use guest messaging or email marketing?

A guest, impressed by the guest messaging concierge, walked up to a hotel front desk to ask the concierge out on a date. He had no idea that he was texting with a messaging product and had assumed it was a human!

If you were a hotel amenity, what would you be and why?

I’d be the gym/fitness centre. People are intentional when they walk into these and they always walk out feeling great for having taken the time to invest in themselves.

A Guide to the Email Center: Optimizing Open and Click Rates

While the ultimate goal for your Revinate Post-Stay Surveys is to get the highest completion rate possible, you can’t do this if guests aren’t opening your emails. Here are the basic elements of a successful Post-Stay Surveys email campaign.

By Sanjana Chappalli|July 21, 2014|Categories: Blog|Tags: Hotel Email Marketing, Revinate Marketing|

Social Media and Hotels: Why Engagement is Critical

Five reasons why social media is a crucial aspect of a hotelier's marketing and reputation management.

By Sanjana Chappalli|July 15, 2014|Categories: Blog|Tags: Hotel Email Marketing, Revinate Marketing|

WebRezPro Property Management System Partners with Online Reputation Management Solution, Revinate

We're excited to announce that we've integrated with WebRezPro cloud PMS. For Revinate customers, this streamlines post-stay communications with guests, and makes it easier to increase review volumes on online review sites.

By Sanjana Chappalli|July 9, 2014|Categories: Blog|Tags: Reputation Management, Revinate Guest Feedback|

Revinate Revolutionizes Comment Cards with On-Site Surveys, a Modern Guest Feedback Solution

Hoteliers can now get real-time on-premises information on guest satisfaction, enabling service recovery, operational improvements and a great guest experience.

By Sanjana Chappalli|June 23, 2014|Categories: Blog|Tags: Reputation Management, Revinate Guest Feedback|

From Just a Bed to a Travel Experience

Is there a lesson to be learned from the rise of Airbnb?

By Sanjana Chappalli|May 5, 2014|Categories: Blog|Tags: Reputation Management, Revinate Guest Feedback|

Weddings – The Perfect Storm for Negative Reviews

While doing research around the impact of the word, manager, in online hotel reviews, we uncovered a topic that seems to correlate very highly with negative reviews mentioning the general manager. That topic is weddings. With wedding season just around the corner, we wanted to share some best practices for ensuring great reviews when you cater to wedding parties.

By Sanjana Chappalli|April 23, 2014|Categories: Blog|Tags: Reputation Management, Revinate Guest Feedback|

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