Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Revinate Success Story: Huey’s Restaurants
Memphis-based restaurant group Huey’s Restaurants has a great story to tell its customers. Since opening in 1970, the company has promised its guests satisfying burgers, a fun atmosphere where you can write on walls and shoot frill picks, a diverse and extensive beer list, as well as live blues music every week. With such a fun dining experience, the company has been able to harness social media to deepen loyalty and strengthen brand advocacy with [...]
Revinate Success Story: OTO Development
South Carolina-based hotel management and ownership group OTO Development has a tradition of excellence that is rooted in efficient development practices and exemplary operational performance. Recognized by Hilton Hotels as Developer of the Year as well as a recipient of Marriott’s highest honor – the Partnership Circle Award – the company has thrived for many years and has a portfolio of high-achieving properties. Nevertheless, OTO Development still faces several challenges as a company. With over [...]
How To Boost Hotel Sales with Social Media
When I talk with hoteliers about their social media efforts, most say that they are using the channel to find powerful ways to engage with their guests. They are treating their social media marketing like a cocktail party and listening to their guests first, before speaking. Through this engagement, they are able to deliver more personalized service that in turn helps deepen customer loyalty and brand advocacy. This fortuitous cycle inherently gives customers a [...]
Revinate Surveys Success Story: The Florida Hotel and Conference Center
Just 20 minutes to all major attractions in Orlando, The Florida Hotel and Conference Center is a 511-room, 50,000 square feet facility located in one of Central Florida’s largest indoor shopping malls, The Florida Mall. Thirty years old, the building has had a rich history since it originally opened as a Crown Plaza. Current ownership began on May 4, 2004, and for nearly a decade the hotel has set itself apart with a focus on [...]
Revinate Announces Launch of Industry’s First Native iPhone Mobile App
Hotel online reputation management is a 24/7 job and requires real-time reaction. Revinate is pleased to announce that we are the first hospitality software company in the Online Reputation Management industry to offer a native iPhone application for hoteliers. Revinate customers can download the free app today from the Apple app store. Access Revinate’s new mobile app on your iPhone and easily search for reviews, monitor your feedback, respond to reviews, assign tickets, post to [...]
Hotel Searches Now Included in Google Knowledge Graphs
Google recently released more information about Knowledge Graph, which is important because it impacts the way search results appear on Google. The Knowledge Graph is a new technology aimed at offering a new way to display search results that matches search words with entities or concepts instead of web pages. Google launched the Knowledge Graph a year ago but has now expanded it to include far more queries, including many different hospitality-related and local searches. Upon [...]