Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
TripAdvisor’s TripConnect Reinforces Importance of Online Reputation
TripAdvisor recently announced TripConnect, a new program that allows hotels to drive direct traffic to their own websites and capture more direct bookings. Hoteliers have always preferred direct bookings to business generated via third-party intermediaries that charge high commissions. TripAdvisor already offers hotels Business Listings subscriptions – a pay-for suite of services that allows hotels to, among many other things, add a direct website link on their TripAdvisor listings – as a way to capture [...]
Effective use of QR codes for hotels
Using quick response (QR) codes is a great way to share information with your mobile guests. QR codes can drive online traffic from printed materials and signage. Following are some great uses of QR codes in the hospitality industry:A QR code at the bottom of your guest folio can drive guests directly to TripAdvisor to write a review of your property.A QR code on the room key can provide your guests with information about local [...]
Demystifying Facebook’s News Feed Algorithm
Last month, Facebook did away with ‘EdgeRank,’ the name given to its News Feed algorithm, and replaced it with a new, more complicated, machine-based learning algorithm. While the new algorithm takes into account far more factors when determining what a User will see in his/her News Feed, the algorithm’s frameworks function in the same way that EdgeRank did. Jeff Widman, author of EdgeRank.net, says, "At first, we called it the News Feed algorithm. Then Facebook started [...]
Revinate Success Story: Huey’s Restaurants
Memphis-based restaurant group Huey’s Restaurants has a great story to tell its customers. Since opening in 1970, the company has promised its guests satisfying burgers, a fun atmosphere where you can write on walls and shoot frill picks, a diverse and extensive beer list, as well as live blues music every week. With such a fun dining experience, the company has been able to harness social media to deepen loyalty and strengthen brand advocacy with [...]
Revinate Success Story: OTO Development
South Carolina-based hotel management and ownership group OTO Development has a tradition of excellence that is rooted in efficient development practices and exemplary operational performance. Recognized by Hilton Hotels as Developer of the Year as well as a recipient of Marriott’s highest honor – the Partnership Circle Award – the company has thrived for many years and has a portfolio of high-achieving properties. Nevertheless, OTO Development still faces several challenges as a company. With over [...]
How To Boost Hotel Sales with Social Media
When I talk with hoteliers about their social media efforts, most say that they are using the channel to find powerful ways to engage with their guests. They are treating their social media marketing like a cocktail party and listening to their guests first, before speaking. Through this engagement, they are able to deliver more personalized service that in turn helps deepen customer loyalty and brand advocacy. This fortuitous cycle inherently gives customers a [...]