Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
How To Boost Hotel Sales with Social Media
When I talk with hoteliers about their social media efforts, most say that they are using the channel to find powerful ways to engage with their guests. They are treating their social media marketing like a cocktail party and listening to their guests first, before speaking. Through this engagement, they are able to deliver more personalized service that in turn helps deepen customer loyalty and brand advocacy. This fortuitous cycle inherently gives customers a [...]
Revinate Surveys Success Story: The Florida Hotel and Conference Center
Just 20 minutes to all major attractions in Orlando, The Florida Hotel and Conference Center is a 511-room, 50,000 square feet facility located in one of Central Florida’s largest indoor shopping malls, The Florida Mall. Thirty years old, the building has had a rich history since it originally opened as a Crown Plaza. Current ownership began on May 4, 2004, and for nearly a decade the hotel has set itself apart with a focus on [...]
Revinate Announces Launch of Industry’s First Native iPhone Mobile App
Hotel online reputation management is a 24/7 job and requires real-time reaction. Revinate is pleased to announce that we are the first hospitality software company in the Online Reputation Management industry to offer a native iPhone application for hoteliers. Revinate customers can download the free app today from the Apple app store. Access Revinate’s new mobile app on your iPhone and easily search for reviews, monitor your feedback, respond to reviews, assign tickets, post to [...]
Hotel Searches Now Included in Google Knowledge Graphs
Google recently released more information about Knowledge Graph, which is important because it impacts the way search results appear on Google. The Knowledge Graph is a new technology aimed at offering a new way to display search results that matches search words with entities or concepts instead of web pages. Google launched the Knowledge Graph a year ago but has now expanded it to include far more queries, including many different hospitality-related and local searches. Upon [...]
What can Facebook Home offer the Hospitality Industry?
Be sure to join us Thurday, May 30th for our free webinar on Unlocking Mobile's Potential for Hoteliers.Last month, Facebook unveiled Facebook Home, a new home screen interface for Android mobile devices. The site gives users a good overview of the interface and is worth bookmarking as a reference. Although immediate online consumer reactions to the product have been lukewarm, there is an undeniable excitement regarding its potential to be a powerful mobile marketing medium. [...]
Rethinking Traditional Guest Satisfaction
The Popularity of online reviews and the importance of social media are changing the way that hotels are approaching how to gather customer feedback. Historically, hotels have relied on extensive post-stay surveys and mystery shoppers to ascertain service levels, customer satisfaction, and areas for improvement. Today, online reviews are providing hoteliers with rich data about guest satisfaction to help them please customers. In addition, online reviews provide a social currency that drives new bookings and [...]