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Three Reasons for Hotels to Go Mobile
Your hotel’s guests are inherently on the go — shouldn’t your marketing and loyalty strategy travel with them? Regardless of whether you operate a quaint, boutique hotel or play host to hundreds of travelers a week, it’s highly likely that your guests are connected to mobile devices. A report by Cisco reveals that as of 2014, there were 7.4 billion connected mobile devices in the world; smartphones account for 88 percent of that ownership. The [...]
Revinate Launches inGuest™ in Europe to Deliver a Breakthrough in Guest Engagement: Rich Guest Profiles
inGuest enables hoteliers to truly understand their guests, anticipate their needs and execute precisely targeted marketing campaigns by connecting reservation, social media and guest feedback data. MARCH 9, 2015 - Today, Revinate, a San Francisco-based technology company that is reinventing the hotel guest experience, launches inGuest in Europe. inGuest fuels a new level of engagement with guests through rich social guest profiles. inGuest brings together reservation (PMS) data and stay histories, with preferences, social media [...]
Five Basic Social Media Actions for Hotels
Through our work with over 24,000 hospitality professionals worldwide, we’ve developed a framework that should prove helpful as you create your own strategic social media plan and standard operating procedures for 2015. We organize potential social media actions into five main categories.EngagementWhat: Develop your brand story on social media. Respond to questions and identify your brand enthusiasts.Why: Engaged social followers are your best customers. With the right marketing initiatives, you can turn brand enthusiasts into [...]
Responding to Reviews: Hotel Reputation Benchmark Report
Many hotels use industry benchmarks to compare their performance to their competitors' and to identify improvements that will have the most impact. We've amassed a lot of data about online reviews in working with 23,000 hotel customers in 160 countries. So, we performed a deep dive into our online review data and analyzed more than 20 million reviews from 80,000 properties in 125 countries, and put together our 2014 Hotel Reputation Benchmark Report. This report [...]
Three A/B Tests for Hotel Marketing Emails
Your hotel marketing and surveys efforts are only as effective as the emails you use to deliver them. When it comes to email communications with guests, your hotel could probably be getting better results--more opens, more clicks, more conversions. We're not saying that what you're currently doing is bad, per say, but could it be better? Is there something you're missing? A/B testing is one way to find out. Serving as a data-backed way to inform your [...]
The Impact of Social Media on Online Reputations and Booking in the Hospitality Industry
This is an excerpt from our free 2015 Social Media Action Plan for Hoteliers.Today, information about hotels is available 24/7, and it's not just from the hotel or travel professionals. Past guests also share their experiences across the web with friends and networks on social media sites, OTAs, and online review sites like TripAdvisor.This is a huge shift from 20 years ago, when people largely found their inspiration from talking to travel agents and friends, [...]