Hotel managers work tirelessly to please guests, keep their establishments running smoothly, and operate in the black. However, this is not always the easiest or most rewarding job. Having a plan of attack to keep the facility running smoothly is key. Here are some tips to help you develop a hotel management strategy: Keep Staff In the Loop Whether there are new updates to the computer system, a change in policy or anything occurring that [...]

Remember when you used to enjoy getting email? Before the advent of email marketing, it was practically a guarantee that if you got an email, it was from someone you knew and wanted to hear from. But by the late 90s, email use had skyrocketed, and there was suddenly a new way for marketers to reach potential customers. The result? You started getting emails from EVERYONE. It was no longer an enjoyable experience. The advent [...]

So much of social media marketing for hotels these days is about producing high quality content that gets published and shared. You can control the publishing part. Can you control the sharing part? Sharing begins with promotion, which includes the timing, targeting, and strategy behind solid distribution. To achieve your goals on social media, you need to understand what type of content will resonate with your audience, and when. Buzzstream and Fractl recently analyzed 220,000 [...]

As we've talked about previously, your hotel email open rates are key to your marketing and guest surveys success. When done right, the average return on every $1 spent on email marketing is around $44.25, so taking the time to refine your strategy is well worth your while.Whether you're thinking about beginning an email marketing initiative or have been doing it for years, here are five details to keep in mind that can make or [...]