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Spreading Word-of-Mouth Through Cross Promotion
This is a guest post from our friends at Main Street Hub. A hotel owner who engages with guests on the platforms they use gains a huge advantage over competitors who aren’t tuned into those channels. With that, it’s probably safe to bet that you understand the importance of listening to feedback and putting it into action to improve the overall guest experience. Today, numerous channels exist for you to not only see what people [...]
Three A/B Tests for Hotel Marketing Emails
Your hotel marketing and surveys efforts are only as effective as the emails you use to deliver them. When it comes to email communications with guests, your hotel could probably be getting better results--more opens, more clicks, more conversions. We're not saying that what you're currently doing is bad, per say, but could it be better? Is there something you're missing? A/B testing is one way to find out. Serving as a data-backed way to inform your [...]
For Hoteliers: The State of Twitter in 2015
This is an excerpt of our free 2015 Social Media Action Plan for Hoteliers. Twitter is a great place to connect with travelers on the go with real-time ideas and up-to-the-minute information. As the world’s largest microblogging site, what makes Twitter different from Facebook is its focus on simplicity. Ideas are neatly segmented into categories by hashtags and geo-located trending topics. Sixty percent of Twitter users connect using a smartphone and travelers are no exception. [...]
The Impact of Social Media on Online Reputations and Booking in the Hospitality Industry
This is an excerpt from our free 2015 Social Media Action Plan for Hoteliers.Today, information about hotels is available 24/7, and it's not just from the hotel or travel professionals. Past guests also share their experiences across the web with friends and networks on social media sites, OTAs, and online review sites like TripAdvisor.This is a huge shift from 20 years ago, when people largely found their inspiration from talking to travel agents and friends, [...]
Four Vitals Your Front Desk Agent Should Take at Check-in
In an ultra competitive environment, hoteliers are searching for ways to make a lasting connection to their guests. Whether these guests are first time visitors or volume rate weekly business travelers, it is vital to make a lasting impact.With the number of stay options for guests increasing, the margin for error is narrowing. It is more important than ever to create a “welcome home” or “welcome back” feeling for your guests. As a former hotelier, [...]
Hotel On-Site Feedback
This is an excerpt of our free Definitive Guide to Guest Feedback for Hoteliers. CLICK HERE to download the full guide. Paper comment cards, digital surveys, and staff notes are forms of feedback collection that are currently available to hoteliers. On-site feedback systems are an excellent complement post-stay solutions because they collect feedback while the guest is still on property. This gives hoteliers the opportunity to enact service recovery should the guest report a problem. [...]