Hoteliers want nothing more than to craft the perfect stay for each and every guest. But as an hotelier, there isn't much you can do when you have an uninformed and difficult traveler. Mix in an Online Travel Agency booking and a sold out weekend, and you have the perfect storm.Hoteliers deal with a plethora of issues on any given day, and many of them center around the uneducated traveler. Most wish incoming guests knew [...]

We have previously blogged about the importance of maintaining a presence on social media. Once you've decided that social media is something your hotel should be doing, the next step is to build a social media team and execute a strategy based on your hotel's resources and objectives. Creating a hotel's social media accounts only takes a few minutes, but maintaining your brand's presence is a long-term commitment. When you set up an account and [...]

Until recently, the concept of true personalization in the hospitality industry was a pipe dream. Most hotels use disparate platforms for booking, point-of-sale, property management systems, loyalty, ticketing, etc., which make capturing critical guest data extremely complicated. Additionally, if a guest books a room through an OTA, the hotel doesn’t get access to my email unless I provide it in person at check-in.Having worked in the hospitality industry for many years, I understand the difficulty [...]