Beyond BFCM: Build your holiday strategy

Turn holiday demand into year-round revenue

Don’t let your holiday momentum stop at BFCM or Travel Tuesday. Pivot to a broader holiday strategy that focuses on loyalty, upsells, and campaigns designed to strengthen guest relationships through the season and into the new year.

Black Friday, Cyber Monday will start in

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Explore your BFCM toolkit

Seasonal strategies that drive lasting growth

Insights →

See how top hotels turn BFCM into long-term success. Explore case studies, FAQs, and expert POVs.

Tools & guides →

Get the templates, tips, and checklists to execute fast. Access webinars, email subject lines, and top 5 plays.

Travel Tuesday →

Discover the revenue power of Travel Tuesday. Learn strategies and see examples of hotels winning big.

Holiday strategies →

Extend momentum into holiday promotions and beyond. Get tips on loyalty, upsells, and New Year planning.

Holiday plays that drive direct bookings

Resources for building lasting guest relationships this holiday season

Why does your hotel need a holiday strategy? To turn holiday visitors into loyal guests. BFCM and Travel Tuesday are only the beginning. You can carry that momentum into December (and beyond) with loyalty-building offers and personalized campaigns that keep guests engaged long after the holiday season is over. Having a strong holiday strategy for your hotel ensures that every booking presents opportunities for long-term revenue growth.

Master the holiday season

Get our top revenue-driving strategies for hoteliers to maximize seasonal demand and set the stage for repeat direct bookings.

Watch the webinar →

Loyalty campaigns

Discover how to extend holiday momentum with campaigns that strengthen guest relationships

Coming soon →

Inspirational holiday emails

Explore 4 proven strategies to make your hotel’s holiday email campaigns stand out, engage guests, and drive direct bookings.

Read the article →

Why BFCM matters for hoteliers

63.8%

increase in direct bookings

41%

surge in ADR over BFCM weekend

5x

growth in Travel Tuesday search interest

3x

more trips planned on Travel Tuesday

Unlock your BFCM superpowers

Four channels, one strategy: Supercharge your results.

Know your guests

Want to truly understand guest behavior year-round across every touchpoint? Learn how Revinate helps you transform your guest data into actionable insights that fuel smarter campaigns and outreach during Black Friday — and beyond.

Unlock guest insights

Build email campaigns that convert

Struggling to stand out in crowded inboxes during BFCM? Learn how Revinate helps you create personalized, high-performing email campaigns that cut through the noise, engage the right guests, and drive direct bookings to reduce reliance on OTAs.

Create winning campaigns

Build trust beyond BFCM

Want to keep guests coming back long after their stay? Explore how Revinate enables you to collect reviews and track satisfaction to build trust, strengthen guest loyalty, and extend BFCM campaign success into year-round direct bookings.

Increase repeat stays

Close more calls

Ready to help your reservations team turn more inquiries into direct revenue? Discover how Revinate empowers agents with the tools they need — coaching, scripts, and guest context — to maximize conversions and boost direct revenue.

Boost call conversions

Revinate should be every hotelier’s primary platform for direct bookings.

Patrick Norton
Chief Marketing Officer, Brittain Resorts & Hotels