BFCM insights that drive direct revenue

Turn Black Friday and Cyber Monday into powerful direct booking opportunities

Black Friday and Cyber Monday (BFCM) aren’t the busiest booking days of the year — summer still takes that crown. But for hotels, BFCM represents a unique chance to tap into guest demand, win direct bookings, and build loyalty during a high-visibility period. Discover how leading hotels are making BFCM work for them with bold campaigns and smart strategies.

Black Friday, Cyber Monday will start in

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Explore your BFCM toolkit

Seasonal strategies that drive lasting growth

Insights →

See how top hotels turn BFCM into long-term success. Explore case studies, FAQs, and expert POVs.

Tools & guides →

Get the templates, tips, and checklists to execute fast. Access webinars, email subject lines, and top 5 plays.

Travel Tuesday →

Discover the revenue power of Travel Tuesday. Learn strategies and see examples of hotels winning big.

Holiday strategy →

Extend momentum into holiday promotions and beyond. Get tips on loyalty, upsells, and New Year planning.

Real results: Hotels winning with BFCM

How hospitality leaders turned BFCM into direct booking wins

While retail dominates the headlines, BFCM has become an important booking window for hospitality. With the right offers, hotels can capture new demand, re-engage loyal guests, and use Travel Tuesday to extend the momentum. These seasonal campaigns can spark short-term wins and set the tone for stronger guest relationships well into the new year.

75

bookings in two days at Lore Group as they see higher open rates than the global average

See the inspiration →

180

Room nights booked at Alisal Ranch with a personalized cyber sale for local guests

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114

Room nights booked at Hotel Wailea with a personalized campaign exclusively for past guests

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+20%

increase in revenue conversion

Winning email strategies from Revinate experts: tune in to the Hotel Moment Podcast to hear how hospitality leaders design holiday campaigns that stand out in crowded inboxes and inspire guests to book direct.

Listen to the podcast →

Why BFCM matters for hoteliers

63.8%

increase in direct bookings

41%

surge in ADR over BFCM weekend

5x

growth in Travel Tuesday search interest

3x

more trips planned on Travel Tuesday

Unlock your BFCM superpowers

Four channels, one strategy: Supercharge your results.

Know your guests

Want to truly understand guest behavior year-round across every touchpoint? Learn how Revinate helps you transform your guest data into actionable insights that fuel smarter campaigns and outreach during Black Friday — and beyond.

Unlock guest insights

Build email campaigns that convert

Struggling to stand out in crowded inboxes during BFCM? Learn how Revinate helps you create personalized, high-performing email campaigns that cut through the noise, engage the right guests, and drive direct bookings to reduce reliance on OTAs.

Create winning campaigns

Build trust beyond BFCM

Want to keep guests coming back long after their stay? Explore how Revinate enables you to collect reviews and track satisfaction to build trust, strengthen guest loyalty, and extend BFCM campaign success into year-round direct bookings.

Increase repeat stays

Close more calls

Ready to help your reservations team turn more inquiries into direct revenue? Discover how Revinate empowers agents with the tools they need — coaching, scripts, and guest context — to maximize conversions and boost direct revenue.

Boost call conversions

FAQs

In 2025, Black Friday falls on November 28, followed by Cyber Monday on December 1. Travel Tuesday takes place the very next day, December 2.

BFCM is the holiday weekend when guests are actively searching for deals. For hotels, BFCM isn’t just about offering discounts to guests. Instead, it’s a chance to launch targeted campaigns, increase direct bookings that might otherwise go to OTAs, and connect with guests through personalized offers that create lasting loyalty.

Not necessarily. Many successful hotels pair limited-time promotions with value-added offers, personalization, and loyalty perks instead of simply offering steep discounts. Ultimately, the goal is to drive bookings while protecting ADR.

Success isn’t just about the booking spike. Hoteliers should look at metrics like conversion rates, email engagement, incremental revenue, and repeat stays generated from campaigns to measure long-term impact.

Revinate should be every hotelier’s primary platform for direct bookings.

Patrick Norton
Chief Marketing Officer, Brittain Resorts & Hotels