Black Friday email campaigns aren’t just for retail anymore. For hotels, they’re one of the most powerful ways to capture attention, fill rooms, and drive direct bookings before year-end. During this period, travelers aren’t shopping for things – they’re shopping for experiences.

Every November, inboxes flood with deals, but hotels have a unique advantage. While most brands sell products, hotels sell memories, like getaways, reconnections, and escapes. That’s why Black Friday campaign ideas built around personalization, exclusivity, and emotional storytelling tend to outperform simple discounts.

This is the time when guests are actively browsing, dreaming, and ready to book. A well-planned Black Friday campaign can turn that intent into direct revenue and set you up for continued success through Cyber Monday and Travel Tuesday.

In this article, we’ll explore 10 real hotel Black Friday email campaigns that delivered strong results and show you how to adapt their tactics for your own property.

1. A playful, adventure-driven Black Friday campaign by AutoCamp, US

Subject line: “🌲 > 🎮 40% Off Your Adventure”

Why we love it: AutoCamp turned wanderlust into revenue with a playful, brand-aligned subject line that captured their adventurous spirit. By promoting cross-property offers and excluding OTA traffic, they drove massive direct revenue while maintaining consistent creativity across all sites. The message positioned nature as the ultimate luxury, which is a perfect emotional hook during the BFCM rush.

Segment: Past guests and newsletter database; excluded OTAs and future reservations.

Results: $1.67M in direct revenue | CTR 9% | Thousands of room nights booked

2. A geo-targeted early access campaign by Alisal Ranch, US

Subject line: “Early Access for Locals: Our Biggest Sale of the Year 🌟”

Why we love it: Alisal Ranch built real community connection by offering early access to guests within a 120-mile radius. This geo-targeted strategy blended exclusivity with hometown pride, turning local loyalty into high-value bookings. The result? A campaign that filled shoulder-season dates before the public sale even launched.

Segment: Guests within 120 miles; excluded future reservations.

Results: Open 63% | CTR 9.5% | 196 room nights

3. A refined and elegant Black Friday offer by The Landmark London, UK

Subject line: “A Limited Time Only Black Friday Treat”

Why we love it: Landmark London’s approach was elegant yet effective. The copy used indulgent language (“treat”) and scarcity to create urgency without feeling transactional. The creative stayed true to their refined brand aesthetic, proving that high-end properties can drive strong BFCM results while preserving tone and guest trust.

Segment: Recently engaged subscribers / one-time-offer audience.

Results: Open 34% | CTR 3.9% | 555 room nights

4. A multi-send urgency campaign by The Tides Inn, US

Subject line: “It’s The Last Day To Reserve Our Best Offer Yet

Why we love it: This multi-send campaign mastered urgency. A countdown timer reinforced the “last-chance” message, while follow-ups to unopens and non-clickers extended visibility. By balancing frequency with timing precision, The Tides Inn captured late bookers and delivered one of the highest conversion surges of the season.

Segment: Excluded future reservations and OTAs.

Results: Open 30% | CTR 3% | 300+ room nights

5. An exclusive preview sale by Hotel Wailea, US

Subject line: “Preview Our Most Exclusive Sale of the Year”

Why we love it: Hotel Wailea turned exclusivity into engagement. Their “preview” invitation gave loyal guests early access, fostering a sense of belonging while maintaining luxury positioning. The segmentation was laser-sharp, allowing the message to feel truly personal and premium.

Segment: Past guests (3 years); excluded in-house, future, and OTA domains.

Results: Open 56% | CTR 7.8% | 114 room nights

6. An experience-focused upsell campaign by InterContinental Phu Quoc, Vietnam

Subject line: “Xin Chào from InterContinental Phu Quoc Resort!”

Why we love it: Instead of discounting rooms, this campaign spotlighted on-property experiences, like spa, dining, and local adventures. The resort used Black Friday as a storytelling opportunity, connecting with current guests to upsell amenities and create added value. It’s a brilliant example of how hotels can turn engagement into on-site spend.

Segment: On-property guests.

Results: Open 38% | CTR 9%

7. A minimalist 24-hour flash sale by The Fullerton Hotel Sydney, Australia

Subject line: “24 Hours Only: Exclusive 30% Off”

Why we love it: A masterclass in urgency and restraint. The Fullerton kept copy crisp and visuals clean, balancing promotional impact with brand sophistication. The 24-hour window and one-CTA layout created friction-free conversion paths across desktop and mobile.

Segment: Loyalty members.

Results: Open 39% | CTR 2.1% | 154 room nights

8. A localized, multilingual campaign by Seaside Palm Beach, Spain

Subject line: “Black Week Is Back!”
Why we love it: Seaside Palm Beach proved that localization drives engagement. By adapting content across four languages and tailoring imagery to each audience, they achieved one of the highest CTRs in the dataset. The upbeat tone and sunny visuals captured the escapist spirit of winter travelers.

Segment: Past guests by language and region.

Results: Open 58% | CTR 9.1% | 84 room nights

9. An early-access luxury campaign by The Stafford London, UK

Subject line: “Early Black Friday Offer at The Stafford London”

Why we love it: Timing was the winning factor here. By launching their campaign days before competitors, The Stafford captured inbox attention early and rewarded loyal guests with advance access. The refined visuals and flexible cancellation policy reinforced trust, resulting in exceptional direct booking performance.

Segment: Corporate and direct bookers.

Results: Open 40% | CTR 3% | 283 room nights

10. A minimalist pre-launch teaser by Santiburi Koh Samui, Thailand

Subject line: “Get Ready for Our Biggest Sale of the Year”

Why we love it: Santiburi’s minimalist, image-first design captured the serenity of the island while building anticipation through pre-launch teasers. Their segmentation excluded future stays, keeping focus on guests most likely to book. A strong demonstration of how emotional design and timing create urgency without clutter.

Segment: Newsletter database; excluded future stays.

Results: Open 38.5% | CTR 4.9% | 87 room nights

11. A bonus corporate-focused holiday campaign by Azur Legacy Collection Hotel, Canada

Subject line: “Bring Your Holiday Event to Life at Azur Legacy Collection Hotel”

Why we love it: A refreshing take on Black Friday. Instead of promoting leisure stays, Azur Legacy focused on corporate event bookings, showing how hotels can use the season to fill meeting spaces and drive F&B revenue. The creative was polished and brand-consistent, appealing directly to planners with strong imagery and a professional tone. It’s a great example of how Black Friday email campaigns can work beyond transient business.

Segment: Corporate client list.

Results: Open 25% | CTR 9.6%

Are you ready to deliver results with your own Black Friday hotel email campaign?

Your next Black Friday campaign doesn’t need to start from scratch. The best results come from blending proven tactics with your property’s unique story.

Here’s your quick action plan:

• Segment smartly: Focus on engaged past guests and exclude OTAs and future stays.
• Design for emotion: Lead with imagery and copy that highlight the experience, not just the price.
• Time it right: Start early, resend strategically, and extend through Travel Tuesday.
• Track and learn: Measure open and click rates, bookings, and on-property spend to refine next year’s strategy.

We hope these Black Friday email campaign examples have sparked your creativity and inspired new ideas for your own promotions. Don’t be afraid to test different offers, audiences, and timings to discover what resonates most with your guests.

If you’d like to see even more real-world inspiration and tactical tips, check out our latest webinar, “Winning the Holiday Rush: Last-Minute Moves That Convert”. It’s filled with actionable ideas, examples, and strategies to help you make the most of this year’s BFCM season.

For more tools, templates, and data-backed insights, explore the BFCM Hub — your central resource for all things Black Friday, Cyber Monday, and Travel Tuesday.