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See how to get a 40% conversion rate with RezForce

Last Updated: July 11, 2023|Categories: Blog|Tags: , |2.4 min read|

A mighty team of agents, a “force” if you will, that delivers substantial booking results beyond your standard call center, that’s Revinate’s RezForce. This team executes bookings with accuracy and strict attention to guest profiles while capturing lead data throughout the duration of the call. RezForce hotel or vacation rental clients experience higher conversion rates and increased guest satisfaction across the booking process. With RezForce, hoteliers cut training costs for call agents, allowing those funds to be invested in other areas of your business.

What about the voice channel?

We know the voice channel is a key revenue driver for hoteliers, turning passive reservation centers into proactive booking machines. That’s why RezForce integrates call recording technology, tactics for upsells, and outbound call strategies to follow up on interest. Revinate optimizes the voice channel with the best software available to drive measurable direct revenue, conversions, and incredible ROI. We substantially increase hotel revenues through improved conversions as we capture voice demand 24/7.

Voice calls

Voice calls optimized with Rezforce achieved average conversion rates of 40% in 2022. Most hotel websites convert only 1-3% – that’s a 10-30X better conversion rate! Driving warm leads to call and convert, rather than self-servicing on the web, can dramatically improve direct revenue. And ever since the Covid-19 pandemic, more people want to speak with live representatives to understand safety protocols and feel confident in their booking decision. 

Voice calls and conversions also result in a 2X average sale price increase, as agents easily position and customize amenities. RezForce ensures no call goes unanswered to prevent abandoned bookings. Ojai Valley Inn closed the call gap as RezForce rallied during times of call surges and were present to answer calls after hours. 

Guest database

Build a quality database with marketable contacts. If a call doesn’t convert, we capture the information and preferences of that prospective guest. Your reservation sales agents are then equipped with those details to perform outbound calls to try and convert the booking. And that guest data rolls into our database, becoming instantly available for targeted marketing with personalized emails

Racking up the ROI

RezForce has achieved the highest status for call center excellence. Hoteliers trust our service to fully optimize every last dollar and ROI that can be captured. Auberge Resorts has been riding the revenue wave with a 21.5% increase in year-over-year outbound booking revenue since the pandemic. These efforts have led customers to achieve growing ROIs, while building a strong direct revenue strategy for their highest-value guests. Noble House has been a Revinate customer for over a decade and has experienced 40X ROI with continued success.

In 2022 RezForce generated,

  • 214k in total lead calls
  • $210M in total booked revenue
  • $36M in outbound follow-up revenue from RezForce-generated leads
  • 128K in new leads


Learn more about RezForce and set up a discussion with our strategists here.

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