2 responses to “Klout’s Update Aims to Account for Real-World Influence”

  1. It’s very easy to game the Klout score, and thousands are doing it all the time.1. Find news artelcis about trendy topics Demi vs. Ashton, the AMA awards. Tweet links to them with provocative questions or observations. They’ll get re-tweeted.2. Spend $100 on a software program to automatically find new Twitter followers who will re-tweet you.3. Tweet provocative questions or comments to people with large numbers of followers. Maybe they’ll answer or RT.4. Stop follow people with few followers. Cull out anyone who has less than 1,000 followers.All of these increase your Klout score significantly, especially if you’re deliberately provocative and inflammatory. None of these four things has anything to do with how important you really are, how influential you are, or how great you are at using social networks. Using or judging people by Klout scores debases social networks like Facebook and Twitter and the people who use them. The best advice to college students is: go to klout.com and delete your profile (that option is hidden way at the end of their privacy link, or you can Google delete klout profile. Do it now before someone stops you from getting a job because your Klout score is too low.

  2. You’re spot on Peter. All of these these things (Klout, Empire Avenue, etc) don’t relaly measure your influence, they simply measure whatever parameter it is that they measure, and that’s it! When I was on Empire Avenue (before deleting my account to get my life back!), I drastically increased my share price’ simply by opening accounts on the Social Media sites that it measured. No influence, simply playing the game.Likewise with Klout; okay, it tries to measure influence but it has no way of knowing how effective that influence is. You may be a user with 100K followers on Twitter and get a higher Klout score because of, say, a lot of @replies, but how does it know they’re not all from bots? How does it know 99.5K of those followers aren’t bots (IE. a high score for influence when you actually have no influence)?I kind of understand why they create these things, which is credible, but the main effect, unfortunately, is simply to change people’s behaviour into trying to increase their false scores rather than increase their real influence. So, for example, it leads to people desperately asking for new followers, or sending multiple tweets about vote for me here or give me a +k on such and such subject instead of, you know, just being social. And let’s not forgot the most important fact in all of this; that the primary motivation driving EVERY such site is just a bunch of clever guys all trying to be the next internet billionaires!

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