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You'll gain a clear understanding of the differences between CRMs and CDPs. You’ll see why investing in a hospitality-specific CDP can significantly impact your success, providing your portfolio with a strong foundation for long-term growth.
Basic CRM vs. hospitality CDP: Which one will help your hotel come out on top?
Discover why investing in the right CDP is key to efficiently collecting and activating data from multiple customer touchpoints across your portfolio in real-time.
After reading this guide:
The difference between a CRM and a CDP
How CDPs outperform CRMs at each stage of the guest journey, including:
Inspiration and research
Pre-arrival
On-site
Post-stay
And much more
Let us show you how Revinate CDP can help unlock your portfolio’s full potential. Once you see it in action, you’ll wonder how you ever managed without it.
Relying on a basic CRM just isn't enough for hoteliers anymore. Investing in the right CDP is a strategic decision that can make all the difference. A CDP that is designed for hospitality is critical to ensure you have both the right data integrations and the ability to activate that data across the guest journey. Activation channels (including voice, email, and messaging) natively integrated into the CDP will give your portfolio a solid foundation for long-term success.
Karen Stephens
CMO @ Revinate
28%
increase in guest records for hoteliers in 2023 indicates a shift toward a more data-centric approach in the industry. Are you making the shift, too?
CDPs aren’t just a shiny new toy to add to your tech stack – they’re a fundamental reorientation of how your hotel can drive direct revenue using your company’s most valuable asset – guest data. The best brands in hospitality bank on Revinate to drive direct revenue and keep their guests coming back for more.
