Guides and playbooks

Drive direct bookings. Increase your hotel’s profits. Crush your goals. We’re here to enable you.

Unleash your hotelier superpowers with Revinate’s ultimate power-up library. Packed with expert guides and playbooks, this is your secret to mastering guest communication benchmarks, and more importantly, direct bookings. From tips about email marketing to voice reservations, from insights into guest loyalty programs to understanding how to maximize conversions, we have it here. Whether you’re a seasoned pro or just stepping into the game, this treasure trove is your key to leveling up and achieving hero status.

Unleash your hotelier superpowers with Revinate’s ultimate power-up library. Packed with expert guides and playbooks, this is your secret to mastering guest communication benchmarks, and more importantly, direct bookings. From tips about email marketing to voice reservations, from insights into guest loyalty programs to understanding how to maximize conversions, we have it here. Whether you’re a seasoned pro or just stepping into the game, this treasure trove is your key to leveling up and achieving hero status.

2024 Hospitality Benchmark Report

What you’ll learn

We tap into our customer data to give you reliable benchmarks for questions like ‘Was that email campaign successful?’ Or, ‘Is your reservations team converting enough callers?’ Use this report to champion the work of your team, compare your results to hoteliers in your region, and define your goals. Looking for historical data from previous reports? Contact us.

Read our report →

First party data

Cover of The complete first party data guide
The complete guide to first-party data for hoteliers

Before guests arrive at your hotel, they already have one clear expectation: to enjoy their stay. But each guest has their own needs and demands. How do you keep up with all of them while making sure your guests are satisfied? By simply getting to know them. The best way to do that at scale is with first-party data.

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A look inside
  • The different types of data
  • The state of data collection
  • How to generate more revenue with first-party data
  • Hospitality’s next transformation

Customer Data Platform

Basic CRM vs hospitality CDP
Basic CRM vs. hospitality CDP

Considering a switch from your basic CRM? With a hospitality-specific Customer Data Platform (CDP), you can efficiently collect and organize all data from multiple customer touchpoints across your portfolio in real time. Get a 360-degree view of guests, so you can make faster, smarter decisions about how to deliver tailored experiences and marketing campaigns to drive greater loyalty and direct revenue.

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A look inside
  • The difference between a CRM and a CDP
  • Transform dreams into data: Inspiration and research stage
  • Optimize bookings with advanced data strategies
  • Pre-arrival prep data strategies and on-site insights
  • Departure data dive: check-out and post-stay

Cart abandonment

Top 10 strategies to recover revenue from website and cart abandonment
Top 10 strategies to recover revenue from website & cart abandonment

This guide will teach you 10 tested strategies and share campaign examples from real hotels to help you win back direct revenue that might otherwise slip through your fingers. You’ll come away with concrete strategies and techniques to win back direct revenue from website and cart abandonment, with inspiration from high-performing campaigns at hotels like yours.

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A look inside
  • Money left on the table
  • Understanding abandonment: The complex guest journey
  • The long-term impact of abandonment
  • 10 strategies to recover abandoned bookings

Voice channel

Voice channel conversion playbook for hotels
The voice channel conversion playbook for hotels

We’ll walk you through specific strategies to turn your voice channel into a conversion powerhouse. From training tips to tech tools, you’ll see how to boost your direct bookings, amp up guest satisfaction, and build the kind of loyalty that keeps your rooms full.

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What’s inside
  • Voice channel conversion: A direct line to greater revenue
  • The personal touch: Guests still crave human interaction
  • Leverage voice channel analytics and turn data into dollars
  • From reactive to proactive: The outbound advantage

Voice channel

10 dos and don'ts for your call center
10 dos & don’ts for your call center

Your guests’ experience starts long before they set foot on your property. We’re sharing the dos and don’ts to start your guests’ experience off on the right foot and build brand loyalty with that first phone call.

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A look inside
  • How to take your recruitment process seriously
  • How to implement call scoring and coaching
  • Understanding the importance of call notes
  • Prioritizing guest privacy

Loyalty

A guide to hotel loyalty
A guide to hotel loyalty

We crunched the numbers on data from over 200 hotel groups to discover how brands are using loyalty programs. Consumers know that one size doesn’t fit all when it comes to rewards. Find out what they want and what’s being offered today by leading hotel brands.

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A look inside
  • State of loyalty today
  • What guests want
  • Hidden costs of points-based programs
  • Best practices for hotel loyalty

Upselling

The ultimate guide to upselling techniques for hotels
The ultimate guide to upselling techniques for hotels

Every hotel has upsell potential if a measured and calculated approach is applied. This guide is here to help you target your upsells to the right people at the right time. You’ll come away with a strategic approach to upselling that will help foster loyal guests and improve your upsell performance over time.

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A look inside
  • How upsells generate revenue
  • Upselling and the guest experience
  • Upselling techniques at every stage
  • Upsell performance measurement
  • Guest loyalty improvement

Guest feedback

How to respond to hotel reviews
How to respond to hotel reviews

Today, the guest experience is more visible than ever before. Reviews are front and center for the world to see, whether on dedicated review sites or OTAs. If you provide a great guest experience, a 5-star review is likely your reward.

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A look inside
  • 5 reputation myths busted
  • Reputation best practices
  • What to do if you doubt the validity of a review
  • How to encourage more reviews
  • How to create a feedback-driven culture

Data security

Basics of hotel data security
The basics of hotel data security

Everything you need to know in one guide. Get best practices for navigating the ever-changing hotel security and data privacy landscape. Learn how leveraging the cloud can boost security without needing to be a security expert.

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A look inside
  • Government regulations
  • Why hoteliers should embrace the cloud
  • Cloud security
  • Certifications

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