Hotel Moment

WITH KAREN STEPHENS

Episode 174

2026 Hospitality Benchmark Report leadership series: Email strategies that drive revenue | a Revinate webinar

Are your emails driving revenue or adding noise?

Hotels using targeted campaigns see dramatically higher conversions, while generic sends can perform up to 10x worse. Because if your message fits everyone, it converts no one.

In this episode of Hotel Moment, we’re featuring a webinar from our 2026 Hospitality Benchmark Report leadership series — revealing why mass email blasts are falling short and what’s replacing them. From cart abandonment emails to behavior-based targeting, the most effective campaigns reach the right guest at the right moment, without manual effort.

Stop guessing. Your data already knows what works. The hotels winning in 2026 are the ones using data to increase direct bookings and stand out in crowded inboxes.

Listen now to start turning emails into revenue.

Media

Automate when it matters

Cart abandonment = easy revenue

Every channel deserves clean data

What are the email metrics that actually matter?

Meet your host

Karen Stephens

As Chief Marketing Officer at Revinate, Karen is focused on driving long-term growth by building Revinate’s brand equity, product marketing, and customer acquisition strategies. Her deep connections with hospitality industry leaders play a key role in crafting strategic partnerships. Karen has more than 25 years of expertise in global hospitality technology and online distribution — including managing global accounts in travel and hospitality organizations such as Travelocity and lastminute.com

As the host of The Hotel Moment podcast, she interviews top players in the hospitality industry. Karen has been with Revinate for over 11 years, leading our global GTM teams. Her most recent transition was from Chief Revenue Officer, where she led the team in their highest booking quarter to date in Q4 2023.

Connect with Karen