The hotel CDP that builds a marketable database

Clean siloed data into unified Rich Guest Profiles. Build highly specific segments based on guest history to drive direct bookings.

Stop letting disconnected data limit your revenue. Your PMS, restaurant, and spa systems are packed with guest data, but it’s trapped in silos. Revinate Core is a hotel customer data platform that pulls those scattered pieces into a single, clean profile for every guest. No more duplicate profiles, no more masked emails, and no more generic marketing.

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Integrates with 140+ PMS, spa, restaurant, and golf providers

How hotels use Revinate Core to unify and activate guest data

How unified data supports hotel managers, owners, and marketing leaders to win more bookings.

The clean data foundation hoteliers need to trigger smarter, more targeted guest engagement.

Unlock guests’ lifetime value with Identity Resolution

Merge duplicate records, including masked OTA emails and typos, into a single, trusted Rich Guest Profile automatically. Learn more here→

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Build hyper-targeted segments to drive revenue

Build highly profitable audiences using 100+ guest attributes — like spend, loyalty, and booking habits — for marketing activation. Learn more here→

Composite of advanced segmentation on Revinate Core

Reward your most valuable guests with Loyalty Tiers

Give your team the visibility to personalize every stay by surfacing each guest’s loyalty status on their profile. Build loyalty tiers based on lifetime spend, nights, and outlet data. Learn more here→

Composite of loyalty tiers in Revinate Core

Personalize welcome experiences while completing guest profiles

Flag VIPs, capture missing emails, and give your staff the right context by combining PMS and outlet data to see who is arriving and departing. Learn more here→

Composite of guest profile reporting in Revinate Core

Identify opportunities to fine-tune your data

Unlock hidden revenue opportunities through a real-time dashboard reflecting profile cleanup, recovered OTA emails, and portfolio data gaps. Learn more here→

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Synchronize your guest data across systems

Securely synchronize your unified data to fuel advanced reporting, data storage, and operational workflows.

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How hotels improve guest data and revenue with Revinate Core

Quickly build a healthy database with proven ROI

90

days from contract signing to measurable ROI

30%+

reachable guests after OTA email unmasking

>1M

OTA profiles successfully merged

How Revinate Core compares with hotel CRMs and PMS platforms

See how Revinate Core compares to a CRM or PMS solution

General CRMs and PMS systems lack hospitality-native data models that enable hotels to accurately unify and segment their guest data.

CapabilitiesRevinate CoreGeneral CRM/PMS alone
Tailor-made for hotel data✔ Yes. Built natively to ingest, clean, and structure complex, multi-source guest data.✘ No. Built for general retail or basic transactional use; lacks native hotel data models.
Automatic Identity Resolution✔ Yes. Uses machine learning (ML) to automatically merge profiles and resolve guest identities across multiple sources.✘ Lacks automated ML cleaning, leaving profiles duplicated, fragmented, and siloed.
OTA email unmasking✔ Yes. Automatically cleans and unmasks OTA email addresses to reveal true guest contacts.✘ Stores encrypted or temporary OTA emails as-is, preventing direct, future marketing.
Multi-system data unification✔ Yes. Unifies profiles across PMS, restaurant, spa, and golf profile sources.✘ No, Strictly limited to core PMS stays or isolated transaction data without profile unification.
Advanced segmentation capabilities✔ Yes. Delivers granular targeting capabilities leveraging 100+ distinct guest and behavioral attributes.✘ No. Offers basic filtering based on standard fields.
Real-time profile updates✔ Yes. Instantly synthesizes and updates Rich Guest Profiles soon after new data is ingested.✘ No. Relies on slow, batch-processed updates or manual modifications to adjust profiles.
GDPR / CCPA compliance✔ Built-in privacy frameworks and automated compliance workflows tailored specifically for guest data management.⩬ Compliance functionality varies drastically, often requiring tedious manual adjustments or third-party logic.

How Revinate Core unifies hotel guest data

Revinate’s sophisticated machine that brings all your hotel data into one place

Revinate’s hotel CDP software automatically ingests data from your key property systems. It uses advanced Identity Resolution to clean and unify that data into trusted Rich Guest Profiles. From there, you can easily build hyper-targeted segments and activate them across multiple channels using Revinate Pathways to drive direct revenue.

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Hotel CDP and guest data resources

Learn why hospitality CDPs build and support your most critical asset — your guest data.

A women gives change back to a hotel guest

A comprehensive guide to hotel customer data platforms

Delve into the world of CDPs and explore how they support effective marketing strategies and exceptional guest experiences.

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Female hotel receptionist checks in male and female guests.

Three reasons why hoteliers need a CDP that’s built for our industry

How hoteliers can choose a partner that will increase their bottom line and create amazing guest experiences.

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A male and female hotelier review data on a computer

How a hospitality CDP empowers smarter, faster decisions

Put decision fatigue at rest with a hospitality CDP that unifies and analyzes data in real-time from multiple customer touchpoints.

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The complete guide to first-party data for hoteliers

The complete guide to first-party data for hoteliers

Learn how to improve data collection strategies and generate more revenue with first-party data.

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Hotel customer data platform FAQs

Learn more about how Revinate Core builds your guest data foundation to support advanced segmentation, loyalty tiers, data enrichment, and more.

A CRM (Customer Relationship Management tool) stores contact details and basic interaction history. A hospitality CDP (Customer Data Platform) goes further: it automatically ingests data from multiple sources — your PMS, restaurant, spa, and golf platforms — and resolves identities to create a single, unified guest profile. A CRM shows you who is in your database. A CDP shows you who your guests really are and how they behave across every touchpoint on your property.

Identity Resolution automatically cleans up messy, unreliable data in the PMS, saving hoteliers hours of manual work. Powered by machine learning, it efficiently identifies and merges duplicate guest profiles, even when data varies across systems. Unlike traditional merge logic that only looks at basic fields like first name, last name, and email, our Identity Resolution considers multiple fields. It catches connections across masked OTA email addresses, typos, name changes, misaligned fields, and formatting errors. Trained on over 1 billion guest profiles, the system continually improves its accuracy, ensuring hoteliers have access to the cleanest, most reliable data.

Revinate Core allows data-in connections for folio, restaurant, spa, and golf vendors. Each vendor offers unique options mapped from their source. Most integrations are one-way (PMS to Revinate) to maintain the PMS as the system of record, but we have developed some two-way integrations for select PMS systems. You can use these fields in the enhanced segmentation tool to create hyper-targeted and personalized marketing campaigns. We have an extensive list of data-in vendors for these four connection types (folio, restaurant, spa, and golf). This list is constantly being updated with new vendors – click here for the current list.

Our data shows that the more segment filters you apply to an audience, the more revenue per recipient you’ll earn — 2.6x more revenue by adding just three filters. Some top-performing segments include those targeting location, customer demographics, and loyalty. Geo-location filters allow you to target local, domestic, and international travelers differently based on geo-tagging at a postcode level. Segment by guest demographics such as gender, birthday, and family travel, and recognize your most loyal guests by segmenting on lifetime spend or total nights stayed. Revinate also allows exclusion filters and supports “everyone except” logic to ensure compliance with brand standards.

Loyalty tiers can serve as a rewards program and as an internal tool to help groups or properties better understand their customers and identify their best guests. Hotels can build loyalty tiers using the same filtering capabilities available in the powerful segment builder. Customize the qualifying timeframe to determine the best program for an individual hotel, and quickly identify a guest’s loyalty tier in the Rich Guest Profile® database, with an available selection of icons.

Yes. Group and enterprise-level accounts allow corporate users to view aggregated data across all properties, while individual properties maintain their own access controls. Rich Guest Profiles automatically roll up to the corporate level, merging data from individual properties into a single, comprehensive master profile for each guest.

Most Revinate customers achieve measurable ROI within approximately 90 days of contract signing. Because Revinate Core is purpose-built for hotels and integrates with all major hospitality systems, implementation is faster than with horizontal CDPs that require custom configuration.

Ready to unify your data?

Let us show you how to unlock your most powerful asset — guest data — to drive more revenue.