Hotel email marketing software to prove your revenue impact

Drive high-margin direct bookings and increase outlet spend

Revinate Marketing is email marketing software for hotels, resorts, and hospitality groups. Launch personalized email campaigns, like pre-arrival upsells, OTA win-backs, and cart abandonment reminders, using clean guest segments from Revinate Core, our Customer Data Platform (CDP). No more spamming. No more wrestling with data from multiple systems.

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Hotel email marketing that uses clean PMS, golf, spa, and restaurant data

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Use cases of Revinate Marketing

Send revenue-driving email campaigns throughout the entire guest lifecycle

From single properties to multi-property groups, hotel marketing teams rely on Revinate Marketing to deliver targeted, high-performing email campaigns at every stage of the guest journey.

Reduce OTA commissions with more direct bookings

Unmask OTA guest emails and send targeted win-back emails to drive direct bookings.

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Recover lost revenue from abandoned reservations

Capture guests who abandon their booking with automated Cart Abandonment campaigns.

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Generate ancillary revenue without the extra work

Offer room upgrades, early check-in, and more with automated pre-arrival Upsell emails.

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Fill your property outlets even when occupancy is low

Keep restaurants, spa, and golf outlets profitable in low season with targeted promos for local residents.

Keep your hotel brand top of mind with travelers

Nurture guests year-round with newsletters and offers timed around anniversaries, birthdays, and other events.

Prove your email marketing revenue impact to ownership

Provide clear revenue attribution at both the property and group level, showing bookings, ancillary spend, and ROI.

Data-backed results from Revinate Marketing customers

60% of Revinate customers see a 20X or more ROI

Hotels unlock returns when using a targeted email marketing platform built specifically for hospitality.

85%

Brittain Resorts & Hotels drives 85% of all bookings through high-margin direct channels.

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25X

Hotel Wailea achieved a 25X ROI with automated campaigns built on clean data.

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50X

Hotel Indigo Bali Seminyak Beach shifted to a hotel email software to drive a 50X ROI on their campaigns.

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Trusted by global luxury hotels and resorts

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How Revinate’s hotel email marketing software is different

Built for hospitality and powered by Revinate Core

Unlike generic email platforms, Revinate Marketing starts with a complete view of every guest — enabling hotel teams to deliver personalized emails that drive higher open rates, guest loyalty, and revenue, with proven ROI and no fragile middleware.

FeaturesRevinate Marketing for hotelsGeneric marketing software
Guest data quality and activation✔ Automatically ingests, cleanses, and deduplicates PMS data into Rich Guest Profiles, no manual IT setup required. ✘ Forces your team to manually export, clean, and upload messy CSV files, creating a risk of stale data and mis-targeted campaigns.
Hospitality ROI attribution ✔ Maps email campaigns to exact room nights, direct booking revenue, and ancillary outlet spend to justify your marketing budget. ✘ Reports only on basic opens and click-through rates, leaving you to guess the hotel-specific revenue insights and booking impact.
Hospitality-specific expertise ✔ 24/7/365 support from hospitality industry experts who understand hotel operational challenges and workflows.✘ Customer service staffed by generalists who don't understand PMS integrations or hotel workflows.

How Revinate Marketing works with Revinate Core

Turn clean guest data from Revinate Core into direct bookings and ROI

By deduplicating and cleansing guest profiles, Revinate Core enables hyper-targeted guest segmentation, while Revinate Marketing delivers emails at the exact right moment, driving direct bookings and maximizing overall marketing ROI.

See how Revinate Marketing works with Revinate Core

Related Resources

Explore blogs, guides, and proven strategies to elevate hotel email marketing and maximize direct revenue.

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Hotel email marketing: The ultimate guide for hoteliers

Hotel email marketing is a powerful tool for boosting direct bookings and building stronger guest relationships.

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The ultimate guide to upselling techniques for hotels

The ultimate guide to upselling techniques for hotels

Upselling generates revenue when the right techniques are deployed at every stage of the guest journey.

Read more →

Cover for web cart abandonment guide

Top strategies to recover revenue from cart abandonment

Prevent lost bookings and recapture high-intent traffic using proven strategies for abandoned revenue.

Read more →

A guide to hotel loyalty

The guide to hotel guest loyalty programs that work

Cultivate guest relationships, drive repeat bookings, and build a loyalty program that maximizes value.

Read more →

Frequently asked questions about Revinate Marketing

Revinate uses a 30-day lookback window with last-touch attribution. The guest must open or click the email for attribution to occur. If a guest receives multiple campaigns, revenue is attributed to the most recent email they opened. Revenue reporting includes total revenue, number of reservations, room nights, rate codes, booking lead times, and outlet spend. Attribution can be turned on or off per campaign and configured to exclude certain rate codes or email domains (like staff bookings).

Revinate Marketing partners with over 15 booking engines to power cart abandonment. These partnerships allow Revinate Marketing to capture partial guest data the moment a guest abandons the booking engine without finalizing their stay. Partners include Sabre SynXis, Amadeus iHotelier, and Bookassist. All our partners can be found here.

Yes, Revinate Marketing can send transactional emails, including confirmation, modification, and cancellation communications. This is an add-on module separate from the core marketing package. The emails are triggered based on PMS status changes and can include dynamic content, merge tags, and full brand customization. Guests will still receive transactional emails even if they’ve unsubscribed from marketing communications.

Revinate Marketing’s upsells are request-based, not inventory-connected. Guests can request room upgrades or amenity add-ons through pre-arrival or in-stay emails. The request is sent to the reservations/front desk team via email notification. Staff then manually approve or decline in Revinate Marketing and update the PMS accordingly. Once approved or declined, automated confirmation or denial emails are then sent to the guest.

Implementation typically takes 45-90 days for the first property, with faster rollout for additional properties. Each client is assigned a dedicated Customer Success Manager (CSM) who provides proactive guidance on best practices, campaign strategy, and platform optimization. Training includes webinars, online resources, and 1:1 sessions. Support is available globally with 24/7 coverage. CSMs conduct regular business reviews (monthly/quarterly) to ensure ongoing ROI and campaign performance.

Revinate Marketing allows for HTML import of custom templates, but we recommend using the native drag-and-drop composer. The native composer allows for better mobile optimization and easier editing. Brand settings can be configured for colors, fonts, logos, and footers. Template libraries can be created and shared across properties. Dynamic content and merge tags are fully supported.

Reporting is aggregated across all properties while individual properties maintain their own access and email campaign autonomy. Templates, segments, and brand settings can be shared across the group. Reporting rolls up to corporate level with drill-down capability to individual properties.

Revinate is fully GDPR compliant and SOC 2 certified. The platform supports double opt-in campaigns, subscription management at property and group levels, and automatic unsubscribe handling. Data is stored securely on AWS infrastructure. Visit https://trust.revinate.com/ to learn more.

There are two tiers, Starter and Pro, and the price is based on room count. Click here to see the differences between our Starter and Pro tiers. Outside of the baseline tiers, the following features can be purchased as optional add-ons: data connections (by system), transactional emails, cart abandonment, 1:1 emails, and website abandonment.

Ready to achieve 5X-20X ROI on your email marketing?

See the difference hotel email marketing software makes. Complete the form to schedule a demo.