Get the segmentation superpower
Get the segmentation superpower
Drive profits by sending the right offer to the right guest at the right time
Every guest is unique, so personalized marketing is key. With 68% of customers expecting tailored experiences, segmentation based on guest data is essential. It improves campaign performance, strengthens relationships, and drives revenue. Make segmentation your superpower, turning chaotic data into powerful insights that meet individual guest needs effectively.
Every guest is unique, so personalized marketing is key. With 68% of customers expecting tailored experiences, segmentation based on guest data is essential. It improves campaign performance, strengthens relationships, and drives revenue. Make segmentation your superpower, turning chaotic data into powerful insights that meet individual guest needs effectively.
How well do you know your guests?
How well do you know your guests?
When guests stay, they share valuable insights—contact info, preferences, and behaviors. Savvy hoteliers use this data superpower to personalize experiences. With 90% of customers spending more on tailored offers, those who decode guest habits, like dining and spa choices, gain a complete picture and consistently smash revenue KPIs.
When guests stay, they share valuable insights—contact info, preferences, and behaviors. Savvy hoteliers use this data superpower to personalize experiences. With 90% of customers spending more on tailored offers, those who decode guest habits, like dining and spa choices, gain a complete picture and consistently smash revenue KPIs.
Personalization helped lift revenue for a vast majority of hoteliers
A majority of hoteliers reported higher guest satisfaction with personalization
Personalization helped lift revenue for a vast majority of hoteliers
A majority of hoteliers reported higher guest satisfaction with personalization
How to segment your database like a pro
How to segment your database like a pro
Data is your hotel’s superpower, but fragmented silos can weaken it. A Customer Data Platform unites data from multiple sources and builds it into rich guest profiles to give you a 360 view of guests. Segmentation becomes a powerful tool now and with filters in place, target loyalists, big-spenders, or golfers, watch your campaigns soar to reach hero-level revenue results.
Data is your hotel’s superpower, but fragmented silos can weaken it. A Customer Data Platform unites data from multiple sources and builds it into rich guest profiles to give you a 360 view of guests. Segmentation becomes a powerful tool now and with filters in place, target loyalists, big-spenders, or golfers, watch your campaigns soar to reach hero-level revenue results.
The revenue difference between two and three segment filters is substantial
Email send sizes of less than 5,000 result in extremely high conversion rates
The revenue difference between two and three segment filters is substantial
Email send sizes of less than 5,000 result in extremely high conversion rates
Before guests arrive at your hotel, they already have one clear expectation: to enjoy their stay. But each guest has their own needs and demands. How do you keep up with all of them while making sure your guests are satisfied? By simply getting to know them. The best way to do that at scale is with first-party data.
