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This “we miss you” campaign sparks repeat direct bookings at Crowne Plaza Hawkesbury Valley by IHG
Inspiration This “we miss you” campaign sparks repeat direct bookings at Crowne Plaza Hawkesbury Valley by IHG Subject line: Hi [Guest first name], can we welcome you back? Sent: 182 days since last check-out, at 9:00 am (AEST) Brand: Crowne Plaza Hawkesbury Valley by IHG Category: Inspiration Hotel location: Windsor, Australia (APAC) Our thoughts: Crowne Plaza Hawkesbury Valley’s “We Miss You” campaign perfectly illustrates how leveraging guest data [...]
voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign
Inspiration voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign Subject line: [Guest first name], we're ready when you are! Sent: 1 day after cancellation Brand: voco Melbourne Central by IHG Category: Inspiration Hotel location: Melbourne, Australia (APAC) Our thoughts: When a guest cancels their stay at voco Melbourne Central by IHG, they don’t just disappear from the booking funnel. One day after cancellation, [...]
How Strand Palace revolutionized their marketing strategy with unified guest data
How Strand Palace revolutionized their marketing strategy with unified guest data Email marketing revenue 49% revenue growth year over year Guest database growth 38% growth in guest database year over year Improved guest experience 22% increase in NPS score year over year Before Revinate, our guest data was scattered and underutilized. Now, we deliver targeted campaigns that drive [...]
Half Moon’s cart abandonment campaign drives 780+ room nights
Inspiration Half Moon’s cart abandonment campaign drives 780+ room nights Subject line: Drip 1: [Guest Fullname], still pondering a getaway to Montego Bay? Drip 2: We hope to welcome you to Half Moon. Sent: Drip 1: 1 minute after shopping cart is abandoned Drip 2: 3 days later at 12:00 (PDT) Brand: Half Moon, part of Preferred Hotels & Resorts Category: Inspiration Hotel location: Montego Bay, Jamaica (North America) [...]
How AutoCamp grew loyalty and revenue by focusing on direct bookings
How AutoCamp grew loyalty and revenue by focusing on direct bookings ROI 11x ROI from cart abandonment campaigns Black Friday revenue $1.7M in direct bookings during the biggest promo of the year Outbound revenue $1.2M generated from outbound follow-ups in 2024 We really found success by personalizing our email strategy with loyalty tiers and guest segments. Alannah Paren, Senior Manager, Marketing [...]
Armada Hotels’ qualification campaign drives direct revenue and strengthens their guest database
Inspiration Armada Hotels’ qualification campaign drives direct revenue and strengthens their guest database Subject line: Thank you for signing up. Sent: Recurring Brand: Armada Hotel Category: Inspiration Hotel location: Leagard South, Ireland (EMEA) Our thoughts: Armada Hotels' new newsletter qualification campaign is seeing impressive results. As soon as a visitor signs up for their newsletter via the website, they automatically qualify for a specific segment that triggers an email [...]