Marketing Team
Meet the team behind our content
With diverse expertise spanning strategy, customer marketing, and product storytelling, our team is dedicated to empowering hoteliers and providing the resources they need to build stronger guest relationships and drive direct revenue.
Featured articles
Direct booking in the AI era: 10 OTA winback strategies
If OTA winback felt hard before, AI just raised the stakes. Over 68% of travelers still default to OTAs when booking hotels, but a seismic shift is underway. Now, about one in three travelers is interested in letting AI-powered travel assistants like ChatGPT, Google Gemini Travel, and Trip.com AI help them discover properties, and they’re even letting them handle the booking for them. As a result, you’re not only competing with Booking.com and Expedia's massive [...]
The Revination – December 2025
The Revination December 2025 Explore Revinate’s monthly digest of hospitality’s latest insights and tips. As hoteliers, we know you’re flooded with information. The Revination simplifies that noise, making it easier for you to focus on what’s happening in hospitality, why it matters, and what action you can take today. We also share our perspective on industry trends and highlighting the strategies driving game-changing results for hotels like yours. Subscribe on LinkedIn. [...]
Winning over OTA guests with trust and convenience in the website and CRM
By Adam Mogelonsky By its very name, mastery implies a consummate passion for perfecting one’s craft through a combination of keen observation and in-the-field practice. It’s a process, and when it comes to maximizing direct bookings, this means you must be ever vigilant to new trends and open to testing new approaches. In a previous entry to this Direct Booking Mastery series, we touched on how to use customer relationship management (CRM) tools to win [...]
The latest hospitality trends for 2026: 5 themes reshaping the guest experience
The era of passive digital transformation is over. Poof, gone. The latest hospitality trends for 2026 make one thing clear: guests are moving faster than ever — switching channels, comparing brands, and expecting personalization before they even think about booking. And the hotels winning right now aren’t just adopting new tech, they’re activating it in smarter, more seamless, more revenue-driving ways. 2025 was the year hotels modernized their tools and upgraded. While the upgrades are [...]
How hotels are shifting OTA bookings to direct channels and boosting revenue in months
If you've ever looked at your monthly OTA commission bill and thought, “There has to be a better way,” you're not alone. OTA reliance doesn’t happen overnight. It builds slowly, until hotels realize most of their demand is flowing through channels they don’t fully control. The result is familiar: less guest data, fewer upsell opportunities, and reduced profitability. The good news is that hotels are proving this can change quickly. In the examples below, three [...]
The latest hospitality trends for 2026: Five themes reshaping the guest experience
Hotel Moment WITH KAREN STEPHENS Episode 157 In this week’s episode of Hotel Moment, Revinate CMO, Karen Stephens, and Revinate Marketing Coordinator, Brenna Turpin, unpack the five driving forces that will redefine hospitality in 2026, and why hoteliers can’t afford to wait. The message is clear: The era of passive data collection is over, and the properties that harness their data in real time will set the pace for [...]