Featured articles
Why your upsell strategy is failing: When digital & voice live in different worlds
This article was written by Shira Wilkofsky, Marketing Performance Manager at Main Street Hospitality Group. Upselling should be a seamless part of the guest journey, elevating the experience for guests, while strengthening the bottom line. Yet many properties invest heavily in offers, scripts, and campaigns — only to see limited return. The root cause is rarely the quality of the upgrade itself, but the disconnect between digital browsing behavior and voice-channel conversations. When your marketing [...]
10 Black Friday email campaigns for hotels
Black Friday email campaigns aren’t just for retail anymore. For hotels, they’re one of the most powerful ways to capture attention, fill rooms, and drive direct bookings before year-end. During this period, travelers aren’t shopping for things – they’re shopping for experiences. Every November, inboxes flood with deals, but hotels have a unique advantage. While most brands sell products, hotels sell memories, like getaways, reconnections, and escapes. That’s why Black Friday campaign ideas built around [...]
Revinate launches integration with Ulyses PMS to boost guest intelligence and direct bookings
Revinate launches integration with Ulyses PMS Press Release: Amsterdam – October 20, 2025 The partnership combines Ulyses' cloud-based property management system with Revinate's direct booking platform, enabling hoteliers to build rich guest profiles, personalize marketing, and increase revenue from direct channels. Read it in Spanish → Revinate, a direct booking platform transforming the hospitality industry, announced today an integration with Ulyses PMS by Septeo Hospitality, a cloud-based property management [...]
Email timing that converts: Win guests on Travel Tuesday
While Black Friday and Cyber Monday may grab the headlines, Travel Tuesday is where hoteliers really need to focus on making their move. Falling right after the shopping frenzy, Travel Tuesday is when travelers are still browsing, comparing, and ready to book their next getaway — and when a perfectly timed email can make all the difference and increase your direct bookings. While most brands go quiet after Cyber Monday, hotels that send well-timed, segmented [...]
Why hoteliers need to master email deliverability
In hospitality marketing, your email list is one of your most valuable assets, delivering up to $1,479 in average booking value. It's how you connect with guests, build loyalty, and drive direct bookings. But with significant and ongoing changes from major mailbox providers like Google and Yahoo, the landscape of email marketing is shifting — and not without challenges. Today, hoteliers face stricter deliverability thresholds, easier unsubscribe tools, and shrinking inbox limits, all of which [...]
The AI-powered hotel upsell: Turning every channel into a revenue generator
This article was written by Henri Roelings and Karen Stephens. A guest is about to check in. They’ve booked a city-view room for two nights, and your data knows they stayed six months ago and splurged on a spa treatment. Before they even arrive, your front desk gets a quiet nudge: “Offer the spa package again. Add a glass of champagne on arrival.” That’s the impact of an AI-powered hotel upsell. Upselling has always been [...]