Featured articles
Hotel cart abandonment recovery: The multi-channel playbook
Hotel cart abandonment recovery isn't just about recapturing lost revenue — it's about creating moments of connection with your guests that ultimately bring them back to book direct with you. Consider this scenario: A guest is booking a long weekend at your property on her phone when her Wi-Fi glitches — at the exact moment she reaches the payment screen. The page spins, she becomes distracted with something else that grabs her attention, and she [...]
Hospitality call center: Your new direct booking superpower
A leisure traveler discovers your property while browsing online. She has some specific questions about connecting rooms and proximity options for a family reunion she’s planning. So, instead of booking through an online travel agency (OTA), she calls your hotel directly. Thanks to your hospitality call center, her call is answered promptly by a knowledgeable agent who accesses real-time inventory and customer data. The agent can see the caller’s previous stay history from your integrated [...]
Why your hotel needs an abandoned cart campaign
There they go. Wave goodbye to your guests walking right out of the digital door. Now, wait just a second. You don’t have to let that door slam in your face because prospective guests are never truly “gone.” You have the superpower to bring them right back to your booking engine and secure a stay. There’s lost revenue sitting in limbo that’s yours to claim. With what you ask? With a well-timed, well-crafted, abandoned cart [...]
5 key takeaways from NAVIGATE Austin 2025
At the NAVIGATE Austin 2025 conference in Austin, TX, the message was loud and clear: The future of hospitality is personal. This year, hospitality leaders, marketers, revenue and reservation professionals, and commercial leaders came together to explore what’s next in hotel tech, guest experience, and revenue strategy. From the keynote speakers to the breakout sessions, the two-day experience was filled with electric energy, bold ideas, and eye-opening insights. So, whether you were able to join [...]
2025 Hotel email marketing strategy: Monthly tips for success
How do you see 2025 panning out? Have you planned your strategy and email marketing calendar for the year? How about a fully booked hotel, an inbox flooded with inquiries, and your campaigns driving more direct bookings than ever? Sounds good? Shifting share away from OTAs to impact your bottom line is always a welcome addition! Let’s make it happen. And it all starts with establishing your email marketing calendar for 2025. Email marketing is [...]
Apple iOS 18’s email revolution: What marketers need to know
The email marketing landscape is undergoing a seismic shift with Apple's iOS 18 update. If you're a marketer, your carefully crafted email strategies will face new challenges – and opportunities. Let's dive into three game-changing features that will reshape how your guests interact with your emails. Here are the top 3 changes to prepare for: Preview text: AI-generated email recaps to replace preview text Inbox categorization: Sorts mail into Primary, Transactions, Updates, and Promotions Digest [...]