Featured articles
2025 hospitality trends: What every hotelier should know
Every year, industry experts predict the future of hospitality. Trends emerge — some with staying power and some that quickly fizzle out. But we’re predicting some innovative hospitality trends for 2025 that may very well change your business strategy for the better. Now, you know that staying in the moment is important in the hospitality industry. For example, when a guest arrives at your hotel, you focus on delivering an exceptional experience — from a [...]
Sharpening your instincts to foil phishing attempts
Imitation may be considered the highest form of flattery. Bad actors on the internet, though, fall outside the consideration set. As phishing attempts become increasingly sophisticated, hoteliers need to stay vigilant and implement robust security measures. Many security measures include automation and technology. The first line of defense will always be the individual, be they a guest or an employee of the hotel. At Revinate, we are here to work with you to protect your [...]
How hotels can leverage PMS data to personalize guest communication
This is a guest blog post written by our partners at Cloudbeds. Thanks to instant and personalized communication across platforms like Amazon and Uber, travelers now expect fast, seamless responses and the convenience of choosing how and when they communicate with hotels. For hotel management, implementing personalized communication can feel complicated, especially when dealing with persistent labor shortages. Thankfully, with the help of technology, it’s possible to deliver tailored interactions throughout the guest journey without [...]
Skip the guesswork with a first-party data strategy
Imagine waking up tomorrow to find that your hotel’s guest data has been wiped out. No more detailed booking histories, no more personalized preferences, and no more insights into your guests’ behaviors. Instead, you're left relying on OTAs and third-party data providers who own the keys to your guests’ information — data that could’ve helped you increase guest loyalty, drive direct bookings, and improve your bottom line. It’s a nightmare scenario for any hotelier, but [...]
Tips to prepare for hotel peak call season
The voice channel isn’t just another booking option. It’s a driving force for direct revenue. The fact is, 30% of customers across all age groups — including those tech-savvy younger generations — still prefer the personal touch of a phone call. And voice channel reservations average an impressive $1,570 in value. It outperforms every other booking method, making it crystal clear why you can’t afford to miss a single ring. With fall foliage trips, winter [...]
How to make the hotel marketing funnel work for you
In 2023, US hoteliers spent over $3 billion on advertising. But how much of that was actually effective, and how much went to waste? In order to get the best return on your marketing spend, you need to understand the hotel marketing funnel and how to make it work for you. Because the marketing funnel isn’t like fishing. You’re not casting a line into the deepest waters of your target audience in the hopes that [...]