Featured articles
10 excellent Black Friday campaign examples for hotels
They’re coming! The best 2024 Black Friday offers and discounts are landing in your email inbox soon. Chances are you will find one or more offers that will draw your attention and encourage you to make a purchase. Good news — many of your subscribers feel the same way, especially for hotel stays. If you haven’t already begun drafting your own Black Friday email campaigns, we have three examples from real hoteliers to inspire you. [...]
4 questions to ask yourself when adopting new hotel technology
The train has left the station. Are you on it? Innovation in the technology space is happening faster than the industry ever expected. The pace of innovation is like that of a high-speed train. “The technology revolution is here. It's moving. Better get on board because it's more like a high-speed rail train if you don't get on board,” says Robbert Manussen, Area Director at IHG Taiwan, on the Hotel Moment podcast. Technology adoption can [...]
4 tips for building a modern loyalty program
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here.Does your loyalty program need a little zhuzhing up? In case you missed the memo, points-based loyalty programs just aren’t as exciting as they once were. Travelers are expecting more from hotel brands, with 79% of Gen Z and Millennial travelers saying they care more about the experience than the cost of the trip.Loyalty programs are one strategy [...]
Top EMEA hotel email campaigns of 2024 (so far)
In 2024, the EMEA hotel market is embracing email as more than just a promotional tool—it's become a platform for storytelling. Instead of simply offering discounts, top campaigns are sharing unique narratives, such as behind-the-scenes insights or cultural experiences, turning emails into immersive journeys. These stories create emotional connections, making the emails memorable and impactful. This blog highlights EMEA hotel campaigns that excel in storytelling, showcasing how emails can move beyond transactions to build lasting [...]
Top APAC hotel email campaigns of 2024 (so far)
The year 2024 has flown by, and we're past the halfway mark. But we’ve already witnessed numerous stunning and high-performing hotel email campaigns in APAC. For good reason, since 75.4% of consumers still prefer email as their main communication channel, maintaining its top position for many years. Whether you're looking for inspiration or just want to celebrate some of the most successful APAC hotel email campaigns this year, we’ve got you covered. What you will [...]
How CDPs encourage direct bookings to boost a hotel’s NOI
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. How much are you paying in OTA commissions? We took a quick poll of the audience at NAVIGATE Miami, Revinate’s annual conference and the answers ranged from 10% to over 25%. Yikes. So it’s probably not surprising that OTA commissions take one of the biggest bites out of hotel profit margins. In fact, OTA commissions have been [...]

