Revinate

Marketing Team

Meet the team behind our content

With diverse expertise spanning strategy, customer marketing, and product storytelling, our team is dedicated to empowering hoteliers and providing the resources they need to build stronger guest relationships and drive direct revenue.

Brenna Turpin

Brenna produces and co-hosts the Hotel Moment podcast and helps scale Revinate’s content library, writing blogs and industry editorials. Inspired by her time at Revinate, Brenna recently got her passport and is excited to start filling it with stamps!

Freya Craig

Freya is a Senior Customer Marketing and Product Marketing Manager at Revinate, where she helps hoteliers get the most out of the company’s email marketing and guest feedback solutions. She is passionate about showcasing the impact Revinate Marketing has on customers and sharing best practices that inspire hospitality professionals.

Linden Plumley

Linden has built deep expertise in customer success through various roles at Revinate, including Director of Training and Support. As a Product Marketing Manager, she leverages this experience to support the Customer Data Platform and Ivy.

Lucia Apostol

Lucia is a marketer who believes the best marketing reads like a story worth telling. With a background in tech, she crafts narratives that turn data into dialogue and campaigns into conversations across web, email, and beyond.

Melissa McMullin

Melissa is a Product Marketing Manager specializing in Revinate’s voice solutions, Reservation Sales and RezForce. She enjoys connecting with hoteliers to understand their challenges and successes while showcasing how Revinate’s solutions can help them succeed.

René Garcia

Rene is a seasoned marketer with several years of experience in the hospitality industry. He specializes in email, web, multi-media, and marketing copy.

Featured articles

4 questions to ask yourself when adopting new hotel technology

The train has left the station. Are you on it? Innovation in the technology space is happening faster than the industry ever expected. The pace of innovation is like that of a high-speed train. “The technology revolution is here. It's moving. Better get on board because it's more like a high-speed rail train if you don't get on board,” says Robbert Manussen, Area Director at IHG Taiwan, on the Hotel Moment podcast. Technology adoption can [...]

By |September 23, 2024|Categories: Blog|Tags: , |

4 tips for building a modern loyalty program

This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here.Does your loyalty program need a little zhuzhing up? In case you missed the memo, points-based loyalty programs just aren’t as exciting as they once were. Travelers are expecting more from hotel brands, with 79% of Gen Z and Millennial travelers saying they care more about the experience than the cost of the trip.Loyalty programs are one strategy [...]

By |August 28, 2024|Categories: Blog|Tags: |

How CDPs encourage direct bookings to boost a hotel’s NOI

This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. How much are you paying in OTA commissions? We took a quick poll of the audience at NAVIGATE Miami, Revinate’s annual conference and the answers ranged from 10% to over 25%. Yikes. So it’s probably not surprising that OTA commissions take one of the biggest bites out of hotel profit margins. In fact, OTA commissions have been [...]