Featured articles
Summer 2024: Insights and solutions to boost hotel performance
As the summer heat rises, so does the demand for unforgettable getaways. In our recent webinar, we discussed how all signs indicate that the hospitality industry is headed for an outstanding summer this year. Hotels are retaining their prime position as the top lodging choice, with a recent American Hotel & Lodging Association survey revealing that 3 out of 4 Americans plan to maintain or increase hotel stays. The question is: Are you ready to [...]
Crafting the perfect Ramadan email to welcome guests this season
Can you guess the one month where two billion people, annually, are eagerly looking forward to? Yes, it’s the holy month of Ramadan. Starting on the evening of Friday, February 28th and ending on March 29th, Ramadan is a time of reflection, fasting, and celebration for Muslims worldwide. While travel spending may decrease during this period, other areas, like dining out and social gatherings, are expected to see an increase. As a hotelier, you can [...]
2024 Hospitality Benchmark Report takeaways for APAC hoteliers
The Asia-Pacific (APAC) region boasts a rich tapestry of cultures, cuisines, and landscapes — from bustling metropolises to serene retreats —and the hospitality sector faces unique challenges and opportunities.Each year, Revinate shares industry insights and metrics in our Hospitality Benchmark Report based on data analysis from over 12,000 hoteliers. This year, we examined 1.8 billion emails and more than 37 million guest reviews from 2023. Zooming in on the APAC region, here are some of [...]
2024 Hospitality Benchmark Report takeaways for EMEA Hoteliers
Revinate's 2024 Hospitality Benchmark Report has just been released, with a format that is even more engaging. This year's report offers an in-depth analysis of over 1.8 billion emails and more than 37 million guest reviews from 2023.With the data thoroughly reviewed, we're excited to share actionable insights aimed at enhancing your direct revenue and elevating guest experiences.Our 2024 Hospitality Benchmark Report serves as a valuable tool to assess your hotel's marketing strategies and reputation [...]
Hospitality benchmarks for database health in 2024
Your hotel guest database isn’t going to tell you when it’s sick. But your marketing communications will show it. While you won’t be able to take the literal temperature of your database, but there are several indicators and industry benchmarks that can reveal the health of your database and whether it’s spiking a fever. Database health is important to the success of your hotel’s business. It’s why 75% of organizations believe data management is important [...]
Boost conversions and revenue with hotel market segmentation
Imagine a mountain resort that needs to boost business during its lower occupancy shoulder season. The marketing team decides to create two targeted email campaigns by segmenting potential guests based on market categories and characteristics. They send one personalized promotion to transient couples, enticing them with an exclusive weekend getaway package. The marketing team also sends another promotion, providing adventure-seeking travelers with information on exciting outdoor activities. The result? By using this form of hotel [...]

