Revinate

Marketing Team

Meet the team behind our content

With diverse expertise spanning strategy, customer marketing, and product storytelling, our team is dedicated to empowering hoteliers and providing the resources they need to build stronger guest relationships and drive direct revenue.

Brenna Turpin

Brenna produces and co-hosts the Hotel Moment podcast and helps scale Revinate’s content library, writing blogs and industry editorials. Inspired by her time at Revinate, Brenna recently got her passport and is excited to start filling it with stamps!

Freya Craig

Freya is a Senior Customer Marketing and Product Marketing Manager at Revinate, where she helps hoteliers get the most out of the company’s email marketing and guest feedback solutions. She is passionate about showcasing the impact Revinate Marketing has on customers and sharing best practices that inspire hospitality professionals.

Linden Plumley

Linden has built deep expertise in customer success through various roles at Revinate, including Director of Training and Support. As a Product Marketing Manager, she leverages this experience to support the Customer Data Platform and Ivy.

Lucia Apostol

Lucia is a marketer who believes the best marketing reads like a story worth telling. With a background in tech, she crafts narratives that turn data into dialogue and campaigns into conversations across web, email, and beyond.

Melissa McMullin

Melissa is a Product Marketing Manager specializing in Revinate’s voice solutions, Reservation Sales and RezForce. She enjoys connecting with hoteliers to understand their challenges and successes while showcasing how Revinate’s solutions can help them succeed.

René Garcia

Rene is a seasoned marketer with several years of experience in the hospitality industry. He specializes in email, web, multi-media, and marketing copy.

Featured articles

Summer 2024: Insights and solutions to boost hotel performance

As the summer heat rises, so does the demand for unforgettable getaways. In our recent webinar, we discussed how all signs indicate that the hospitality industry is headed for an outstanding summer this year. Hotels are retaining their prime position as the top lodging choice, with a recent American Hotel & Lodging Association survey revealing that 3 out of 4 Americans plan to maintain or increase hotel stays. The question is: Are you ready to [...]

By |May 16, 2024|Categories: Blog|Tags: , , |

Crafting the perfect Ramadan email to welcome guests this season

Can you guess the one month where two billion people, annually, are eagerly looking forward to? Yes, it’s the holy month of Ramadan. Starting on the evening of Friday, February 28th and ending on March 29th, Ramadan is a time of reflection, fasting, and celebration for Muslims worldwide. While travel spending may decrease during this period, other areas, like dining out and social gatherings, are expected to see an increase. As a hotelier, you can [...]

By |March 17, 2024|Categories: Blog|Tags: , |

2024 Hospitality Benchmark Report takeaways for APAC hoteliers

The Asia-Pacific (APAC) region boasts a rich tapestry of cultures, cuisines, and landscapes — from bustling metropolises to serene retreats —and the hospitality sector faces unique challenges and opportunities.Each year, Revinate shares industry insights and metrics in our Hospitality Benchmark Report based on data analysis from over 12,000 hoteliers. This year, we examined 1.8 billion emails and more than 37 million guest reviews from 2023. Zooming in on the APAC region, here are some of [...]

2024 Hospitality Benchmark Report takeaways for EMEA Hoteliers

Revinate's 2024 Hospitality Benchmark Report has just been released, with a format that is even more engaging. This year's report offers an in-depth analysis of over 1.8 billion emails and more than 37 million guest reviews from 2023.With the data thoroughly reviewed, we're excited to share actionable insights aimed at enhancing your direct revenue and elevating guest experiences.Our 2024 Hospitality Benchmark Report serves as a valuable tool to assess your hotel's marketing strategies and reputation [...]

Hospitality benchmarks for database health in 2024

Your hotel guest database isn’t going to tell you when it’s sick. But your marketing communications will show it. While you won’t be able to take the literal temperature of your database, but there are several indicators and industry benchmarks that can reveal the health of your database and whether it’s spiking a fever. Database health is important to the success of your hotel’s business. It’s why 75% of organizations believe data management is important [...]

By |February 25, 2024|Categories: Blog|Tags: , |

Boost conversions and revenue with hotel market segmentation

Imagine a mountain resort that needs to boost business during its lower occupancy shoulder season. The marketing team decides to create two targeted email campaigns by segmenting potential guests based on market categories and characteristics. They send one personalized promotion to transient couples, enticing them with an exclusive weekend getaway package. The marketing team also sends another promotion, providing adventure-seeking travelers with information on exciting outdoor activities. The result? By using this form of hotel [...]

By |February 13, 2024|Categories: Blog|Tags: |