Marketing Team
Meet the team behind our content
With diverse expertise spanning strategy, customer marketing, and product storytelling, our team is dedicated to empowering hoteliers and providing the resources they need to build stronger guest relationships and drive direct revenue.
Featured articles
Voice channel success: 3 must-haves for your hotel call center
It isn’t news that customer service is a top priority for hotels. However, what customer service looks like is shifting. As much as 73% of customers consider the experience an important factor in their purchasing decisions, yet nearly 1 in 2 customers aren’t satisfied with the service experience they receive. When you consider phone calls are the top choice to resolve customer service issues and that the majority of people prefer chatting with live customer [...]
Win-back email campaigns for bigger profits and greater loyalty
OTA commissions have doubled since 2015 — often exceeding rates of 30% to 35% for many properties. And, acquiring new customers can cost anywhere from 5X to 25X more than retaining existing ones. The math is simple. Repeat business from direct bookings is much more lucrative than constantly acquiring new customers. If you’d like to keep more of your hard-earned revenue, read on to discover how easy it is to recapture past guests and increase [...]
The Direct Booking Summit: 4 insights for APAC hoteliers
Hundreds of APAC hoteliers gathered in Siam Kempinski, Bangkok for the Direct Booking Summit on March 14th-15th, 2023. The 2-day event was packed with knowledge presented by industry experts, such as Google, OTA Insight, and IDEAS. As the platinum sponsor, Revinate was at the summit and facilitated lively discussions about first-party data, direct booking strategy, how to accelerate demand and more as we spent time with our hotel technology partners. Are you a hotelier who [...]
4 takeaways from ITB Berlin
After a 3 year hiatus, the world’s leading travel conference returned. On March 7th-9th, 2023, over 90,000 attendees from around the world met in Messe Berlin, for ITB Berlin. Revinate was there with our own stand in addition to co-exhibiting with Oracle Hospitality, as their certified partner. We had lively discussions about first-party data, sustainability best practices, accelerating demand, and more as we spent time with our hotel technology partners. Did you miss ITB Berlin? [...]
EMEA hoteliers: See how your hotel marketing and guest feedback performance compare to industry benchmarks
Revinate’s annual benchmark report recently went live. And this year, it’s packaged in an entirely new format that includes an analysis of more than 655 million emails and more than 30 million guest reviews from 2022. Now that we’ve reviewed the data, we’re ready to bring you actionable insights to boost your direct revenue and provide excellent guest experiences. Our 2023 benchmark report will help you evaluate your hotel marketing and reputation management performance and [...]
How Laasie and Revinate drive hotel guest loyalty
Hotel loyalty programs have traditionally been viewed as the best way to incentivize guests to become repeat bookers. But that’s not necessarily true. Research actually shows that while 61% of hoteliers think guests will sign up for all available loyalty programs, only 24% of guests actually do. Fortunately, there’s an opportunity to break free from traditional points-based programs and instead offer guests selected rewards for a more personalized experience. Laasie and Revinate are teaming up [...]