Revinate

Marketing Team

Meet the team behind our content

With diverse expertise spanning strategy, customer marketing, and product storytelling, our team is dedicated to empowering hoteliers and providing the resources they need to build stronger guest relationships and drive direct revenue.

Brenna Turpin

Brenna produces and co-hosts the Hotel Moment podcast and helps scale Revinate’s content library, writing blogs and industry editorials. Inspired by her time at Revinate, Brenna recently got her passport and is excited to start filling it with stamps!

Freya Craig

Freya is a Senior Customer Marketing and Product Marketing Manager at Revinate, where she helps hoteliers get the most out of the company’s email marketing and guest feedback solutions. She is passionate about showcasing the impact Revinate Marketing has on customers and sharing best practices that inspire hospitality professionals.

Linden Plumley

Linden has built deep expertise in customer success through various roles at Revinate, including Director of Training and Support. As a Product Marketing Manager, she leverages this experience to support the Customer Data Platform and Ivy.

Lora Sickora

Lora is the Senior Content Strategist at Reviante, where she crafts data-driven strategies that drive hospitality thought leadership and engagement. With 17 years of content marketing experience, she enjoys helping hoteliers build stronger guest relationships.

Lucia Apostol

Lucia is a marketer who believes the best marketing reads like a story worth telling. With a background in tech, she crafts narratives that turn data into dialogue and campaigns into conversations across web, email, and beyond.

Melissa McMullin

Melissa is a Product Marketing Manager specializing in Revinate’s voice solutions, Reservation Sales and RezForce. She enjoys connecting with hoteliers to understand their challenges and successes while showcasing how Revinate’s solutions can help them succeed.

René Garcia

Rene is a seasoned marketer with several years of experience in the hospitality industry. He specializes in email, web, multi-media, and marketing copy.

Featured articles

Lead nurturing champions: hotels mastering the human-digital balance

Most guests don’t book on their first interaction. They explore your website, fill out a form, or call the reservations team — then vanish. For many hotels, that’s the end of the conversation. But for hospitality leaders, it’s just the beginning. Lead nurturing bridges the gap between interest and booking. It combines automation, a Customer Data Platform and human follow-up to guide every potential guest toward a direct reservation. Hotels that master the right balance [...]

By |November 12, 2025|Categories: Blog|

Service as a strategy: How to drive more revenue with frontline staff

Hotel Moment WITH KAREN STEPHENS Episode 153 In this week’s episode of Hotel Moment, Geoffrey Toffetti, CEO of Frontline Performance Group, joins Revinate CMO Karen Stephens, with direct advice for hoteliers looking to improve their ancillary revenue. Geoffrey urges hoteliers to focus on service first — citing the correlation between improving service scores and revenue growth. Because hoteliers who treat every stage of the guest journey as an opportunity to [...]

Beyond price: The future of hotel upselling and cross-selling

An interview with Scott Dahl and Mercedes Blanco In this conversation, Scott Dahl and Mercedes Blanco unpack how upselling and cross-selling are evolving as hotels head into 2026. What used to be about upgrades and price points has become about creating moments that matter. Today’s travelers look for meaning, connection, and experiences that feel personal. https://youtu.be/SUkd13Q7PdE Mercedes, drawing on her experience in digital marketing and hospitality technology, shares how AI is transforming guest engagement. From [...]

By |November 7, 2025|Categories: Blog|

Email timing that converts: Win guests on Travel Tuesday

While Black Friday and Cyber Monday may grab the headlines, Travel Tuesday is where hoteliers really need to focus on making their move. Falling right after the shopping frenzy, Travel Tuesday is when travelers are still browsing, comparing, and ready to book their next getaway — and when a perfectly timed email can make all the difference and increase your direct bookings. While most brands go quiet after Cyber Monday, hotels that send well-timed, segmented [...]

By |October 17, 2025|Categories: Blog|Tags: |

The AI-powered hotel upsell: Turning every channel into a revenue generator

This article was written by Henri Roelings and Karen Stephens. A guest is about to check in. They’ve booked a city-view room for two nights, and your data knows they stayed six months ago and splurged on a spa treatment. Before they even arrive, your front desk gets a quiet nudge: “Offer the spa package again. Add a glass of champagne on arrival.” That’s the impact of an AI-powered hotel upsell. Upselling has always been [...]

By |October 15, 2025|Categories: Blog|Tags: |