Revinate

Rani Croshal

Chief Customer Officer

Rani Croshal leads the global Customer Success organization at Revinate, driving customer retention, growth, and loyalty. With over 20 years of experience building and scaling SaaS and services teams, Rani is passionate about helping customers realize the full potential of technology solutions and designing customer-centric strategies that deliver measurable value and deepen relationships. Outside of work, she enjoys spending time with her family and her dog Kamea, traveling, exploring new cultures, and unwinding with a good book.

I thrive on building connections, being a trusted resource, and helping others find the best path forward.

If you could give one piece of advice to hoteliers looking to drive more direct bookings, what would it be?

Truly understand who your guests are and what matters most to them. When guests feel recognized and valued, they are more likely to book directly with you rather than through a third-party service.

What's the most creative way you've seen a hotel use guest messaging or email marketing?

During a natural disaster, one hotel reached out offering flexible cancellations, discounted stays, or even temporary housing for anyone displaced. It showed how knowing your guests and engaging with empathy creates loyalty and lasting relationships.

If you were a hotel amenity, what would you be and why?

I’d be the concierge. The concierge is all about relationships, listening, and understanding what each guest needs, and creating personalized experiences that make them feel valued and cared for. That’s how I approach my work as well.

Featured articles

Why AI texting will step up your guest communications

It’s common for each of us to be on our phones all day, every day. And text messaging has become our go-to method for connecting with others. Texting is good not only for communicating with our loved ones, but also for business purposes, such as touching base with colleagues and clients. Messaging can (and should!) also be used by hoteliers, and AI texting is a great option. By leveraging artificial intelligence, AI texting allows guests [...]

Best Hotel Concierge Software: A Hotelier’s Guide to Guest Messaging

In our modern fast-paced travel environment, guests look for a few key elements when selecting where they’ll stay: convenience, speed, and personalized experiences. That’s why personalized communication has become central to delivering great hotel experiences to guests. And that’s where hotel concierge software enters the picture. Digitally-savvy hotel guests expect mobile-first service options that make it easy for them to message the front desk, request amenities, or receive local recommendations for everything from dining to [...]