Rani Croshal
Chief Customer Officer
Rani Croshal leads the global Customer Success organization at Revinate, driving customer retention, growth, and loyalty. With over 20 years of experience building and scaling SaaS and services teams, Rani is passionate about helping customers realize the full potential of technology solutions and designing customer-centric strategies that deliver measurable value and deepen relationships. Outside of work, she enjoys spending time with her family and her dog Kamea, traveling, exploring new cultures, and unwinding with a good book.
Featured articles
Can Contactless Technology Improve Guest experience?
Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. The call for contactless technology has become a priority in the hospitality industry as hotels everywhere are working to enable their staff and offer a seamless superior guest [...]
How to drive last-minute hotel bookings with booking lead time and event data
Revenue managers use booking lead time data to identify guest segments by how far in advance they typically book, then time rate adjustments and campaigns to match each segment's behavior. Paired with local event calendars, lead time data helps hotels capture last-minute demand before it peaks — and before the guests who book on short notice disappear to a competitor who caught them first. Last-minute business has always required a different playbook. But it's gotten [...]
Hotel Review Response Rate
Every year, Revinate publishes a Hotel Reputation Benchmark Report to provide the industry with actionable and comparative insights from hotels around the world. We analyzed over 147,000 hotels in 200+ countries from Revinate Guest Feedback customers so we can provide a unique review on a unique year. Below is a snapshot of the Section 5, Hotel Review Response You can download the full 2020 Reputation Report for free here. Most hoteliers today actively respond to [...]
Five Tips to Capture Your Guests’ Preferences Pre-Arrival
Guests’ expectations around travel have never been higher. After more than a year of staying home to flatten the curve, travelers are finally ready to hit the road and make up for lost time. This week, Destination Analysts reported that 73.7% of Americans (up from 71.9%) are excited to travel in the near future. And, those who do not feel confident they can travel safely in the current environment are at a record low (15.7%). [...]
One-to-one guest communication: How it helps our customers drive direct revenue
Modern hotel marketing requires personalization. If you’re still sending out a single communication to your entire database, it’s likely landing in spam folders or remaining unopened by your guests. Consumers don’t want to be spammed or treated like one of the masses. Rather, they want brands to make them feel special and appreciated as individuals. That’s why today, the best hotel marketers are implementing one-to-one guest communication using data that they capture in their hotel [...]
4 Quick Tips For Better In-Stay Surveys
Service recovery is an important part of managing the guest experience. Let’s face it, no matter how hard you try, you can’t please everyone. Despite your best efforts, something might go wrong during a guest’s stay. The best way to turn that guest’s experience around, and prevent a negative review for your hotel, is through an in-stay survey. In-stay surveys allow you to gauge how your guest’s stay is going while you still have the [...]